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6 Things The Smartest Brands Do To Win People Over
Recently, the Internet was equally delighted and horrified by two very distinct marketing campaigns, one by a prominent technology company Qualcomm and the second by the US Government in response to a...
View ArticleAD OF THE DAY: Model Nina Agdal Seductively Eats A Hardee's Fish Sandwich
There's not much mystery to the Hardee's/Carl's Jr. oeuvre: Hot girl eats a burger in the most suggestive manner possible. The company has done the same thing with Kate Upton and Paris Hilton.It's...
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50% Of Super Bowl Ads Worked Twitter Into Their Commercials [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:According to Marketing Land, 26 of the 52 national Super Bowl ads mentioned Twitter in their spots. Considering that the Super Bowl generated 24...
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Study Finds Google Search Ads Are Racially Biased
Ads pegged to Google search results can be racially biased because of how certain names are associated with blacks or whites, according to a new study.Harvard University professor Latanya Sweeney found...
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What Actual Farmers Thought Of Chrysler's 'So God Made A Farmer' Super Bowl Ad
DES MOINES, Iowa -- Beyonce didn't sing about the soil and Bar Refaeli kissed a tech geek rather than a farmer in her commercial, but it was Iowa agriculture that felt a warm afterglow the Monday after...
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How Well Do You Know Your Super Bowl Ads?
This Sunday, advertisers tried to pull out all the stops for their $4 million 30-second Super Bowl commercial slots. That often meant shelling out even more money to secure a huge celebrity to star in...
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Cringeworthy Make-Out Ad Leads To Go Daddy's Best Sales Day Ever
Go Daddy's "Perfect Match" Super Bowl spot, in which viewers watched Bar Refaeli make out with a tech nerd at an uncomfortably close angle, might have come in last place in USA Today's Ad Meter, but...
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8 Stars Who Got Their Big Breaks In Super Bowl Ads
Playing to an audience of 108 million-plus viewers, a Super Bowl commercial serves as an unknown actor's ideal launching pad.Actress, model, and former Miss USA Ali Landry can thank Doritos for helping...
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Outback Steakhouse Challenged Oreo To Sculpt A Bloomin' Onion Out Of Creme
Oreo is getting social media totally right — lighthearted, open, and human.It's also pretty fun for fans when brands interact with each other. It just makes everything feel less... corporate.You see,...
View ArticleAD OF THE DAY: These Talking Animals Don't See The Point Of Super Bowl Ads
A talking monkey and a horse make fun of Super Bowl ads in Adobe's latest commercial.The spot trashes the concept of paying for a $4 million, 30-second Super Bowl ad if you can spend less on an online...
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These Heatmaps Of Facebook 'Likes' Show The Hidden Connection Between P&G and...
Facebook has 1 billion users, and between them they've created billions more "Likes," indicating stuff they favor or have interacted with. What if you could see all that activity in the form of a...
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Why Walgreens Isn't That Interested In The Mobile Gaming Business
Walgreens' mobile app isn't that much fun, and that's OK, head of digital marketing and emerging media Rich Lesperance said at Business Insider's Social Commerce Summit."As we see mobile increasingly...
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Hasbro Just Killed A Monopoly Token
Take a long look at the iron token from Hasbro's Monopoly board game — the company just axed it in favor of a cat.The move came after a vote by game fans on Facebook, in which 10 million people...
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Why Zappos Sees Sponsored Posts On Facebook As 'A Necessary Evil'
Director of Zappos Labs Will Young just told Business Insider's Social Media Commerce Summit how his company got more than 400,000 "likes" on Facebook.(Zappos Labs is the experimental digital marketing...
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This Is The Single Best Ad Of All Time, As Ranked By The Total Number Of...
In the advertising business, everyone is familiar with a commercial for the French TV company Canal+, titled "The Bear." Created by ad agency BETC Paris, it stars a bearskin rug who, having seen a lot...
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A New Government Ban Is Going To Hit China's Growing Luxury Retailers Hard
BEIJING (Reuters) - Chinese radio and television stations are to ban advertisements for expensive gifts such as watches, rare stamps and gold coins, the Xinhua state news agency said on Wednesday, as...
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How Kmart's Trying To Get Cool
Usually when you think Kmart, you think of blue light specials — a type of in-store promo it hasn't actually run in years."Kmart is a heritage brand,"Sears VP and GM Mercedes DeLuca said at Business...
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This Data On How Amazon Is Failing On Facebook Is Absolutely Brutal (FB, AMZN)
Amazon has 16 million fans on Facebook — an online customer base that most other retailers would kill for.Yet the company isn't very good at reaching them, according to a new report. And while being...
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Rue La La CEO: Yes, Facebook Ads Work
Rue La La CEO Ben Fischman helped grow a huge e-commerce business with very little traditional advertising."We use minimal advertising for customer acquisition,"Fischman told Business Insider's Social...
View ArticleAD OF THE DAY: Win The Lotto And Andy Richter Will Write Your Dinner Table...
Not funny?Win the New York Lottery and you can hire Andy Richter and a writer's room full of comedians to get you through day-to-day conversations (via an earpiece, of course). Because you'll be ......
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