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CTV is one of the fastest-growing channels in digital advertising
Summary List PlacementConnected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising's fastest-growing channels. Last year, linear TV decreased in importance...
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US TV advertisers will spend close to $20 billion in this year's upfronts
Summary List PlacementFor the 2021–2022 TV season, US upfront ad spending will bounce back to nearly pre-pandemic levels, if not to its 2018–2019 peak, according to our latest estimates.Advertisers...
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A TikTok marketing coach shares 4 common mistakes brands and creators should...
Summary List PlacementCanada-based Wave Wyld launched her TikTok coaching business last June after the pandemic's lockdown restrictions hit her photography business, which focused on personal brand...
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The Olympic brand fallout may have only just begun
Summary List PlacementHello and welcome to Insider Advertising, a weekly newsletter where I break down the most important news and trends on Madison Avenue and beyond. I'm Lara O'Reilly, Insider's...
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Fast-food workers are gaining millions of TikTok followers with on-the-job...
Summary List PlacementWhen Milad Mirg goes to work these days, more often than not there's a camera strapped to his chest. The 21-year-old has worked at his parents' Subway franchise for nearly six...
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A location scout who sources stunning scenery across Europe for movies and...
Summary List PlacementEugene Strange is a location manager and the director of the UK location company Salt. He manages the sourcing and maintenance of film and ad locations across the UK and Europe....
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Why Q3 will be a big test for the digital ad duopoly
Summary List PlacementHello, welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and...
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SpaceX and a Canadian startup plan to launch a satellite that will beam...
Summary List PlacementIt's not just rockets, satellites, and billionaires that are flying to space — advertising is too.Geometric Energy Corporation (GEC), a Canadian startup that provides technology...
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The Tokyo Olympics are over. Now skittish advertisers are looking to Beijing.
Summary List PlacementHello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and...
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Amazon's former consumer CEO Jeff Wilke explains why he invested in a new...
Summary List PlacementJeff Wilke, the former CEO of Worldwide Consumer at Amazon, just backed a new digital advertising business emerging from the online polling firm CivicScience. CivicScience, led by...
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JOIN US ON SEPTEMBER 16: The future of Amazon, Instacart, and Walmart...
Summary List PlacementRetailers want a big chunk of advertising dollars.Amazon has long dominated ad budgets that big brands like Procter & Gamble and Unilever put into promoting their products on...
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Walmart's advertising business doubled as the retailer continues its mission...
Summary List PlacementWalmart reported major growth in its advertising business as the company seeks to compete with rivals like Amazon and other retailers like Target and Walgreens.CEO Doug McMillon...
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Uber is showing ads in its core app for the first time — a feature former CEO...
Summary List PlacementUber is starting to show some users advertisements on its ride-hailing app as the company seeks to double down on its small but growing in-app ad business.The ads started...
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Why the latest in a long line of Nielsen vs. networks fights could be...
Summary List PlacementHello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and...
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