Calvin Klein Took Advantage Of The Super Bowl Power Cut With This Vine Video
Calvin Klein, which bought a sexy 30-second spot for its male underwear line in the Super Bowl, took advantage of the break in play caused by the power outage at the Superdome in New Orleans to tweet...
View ArticleHere's Psy's Gangnam Style Super Bowl Ad For Wonderful Pistachios
It won't get 1 billion views like his K-pop single did, but people sure did cheer for it in the bar where we're watching the Super Bowl when it came on:Please follow Advertising on Twitter and...
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Did The Super Bowl Power Outage Give Bud Light A Free $4 Million Ad?
Bud Light might have gotten a gift from the Super Bowl's power outage.When the lights went out, its "Lucky Chair" ad played in between sportscasters live reporting on the confusing situation. And then,...
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WHIPLASH: Suddenly Advertisers Are Loving This Crazy Super Bowl Again
Advertisers want only one thing from the Super Bowl: For the game to be super-close, and super exciting, so that viewers will remain glued to their TV sets until the very end.After all, they've got up...
View ArticleYou Will Either Love Or Hate Dodge Ram's 'God Made A Farmer' Super Bowl Ad
There weren't any puppies or Sports Illustrated swimsuit models, but Dodge Ram's two-minute long Super Bowl spot quieted game watchers when it aired during the fourth quarter.The nontraditional spot,...
View ArticleSamsung Just Made Fun Of All These Super Bowl Ads In Front Of 111 Million People
Samsung's two-minute Super Bowl ad starring Paul Rudd and Seth Rogen was pretty hilarious, but it also completely bashed all of its big game commercial competition.The premise of the spot is that Rogen...
View ArticleSee The 5 Best Super Bowl Ads Here
There were five Super Bowl ads that stood head and shoulders above the rest this year.There were some very good ads — notably the new M&M's spot from BBDO New York and Amy Poehler's Best Buy ad. We...
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Here Are All The Super Bowl 2013 Ads In Order
The Super Bowl might be over, but the commercials — which cost advertisers as much as $4 million for 30-seconds — live on.So you can hold a conversation at the office water cooler, we've created a list...
View ArticleDodge Ram Copied Its 'Farmers' Super Bowl Spot From This Farming Site
The Super Bowl ad that made everyone stop and stare last night was the Chrysler ad for its Dodge Ram truck brand, titled "Farmers." It utilized the Paul Harvey poem "So God Made A Farmer."But Slate...
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How The Church Of Scientology Got An Ad In The Super Bowl
The Church of Scientology, which has repeatedly been accused of being a cult, ran an ad in the Super Bowl last night. Or at least, a lot of people think that's what happened.In fact, Scientology did...
View ArticleWill Ferrell Was Also A Make-Out Fiend In Old Milwaukee's Super Bowl Ad
Bar Refaeli and career-nerd Jesse Heiman weren't the only ones to lock lips (at uncomfortably close angles) on Super Bowl Sunday.For Will Ferrell's annual, small-release Super Bowl spot for Old...
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THE HORROR! The 5 Worst Ads From The Super Bowl
Which were the five worst Super Bowl ads of 2013?We made a snap judgment late last night on the five ads we thought were the best that aired in the Super Bowl. In the cold light of morning, we're...
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It's Time For More Tiny Ad Tech Companies To Die, Says Luma Partners
The ad tech industry is still too crowded, says boutique investment bank Luma Partners in a new post.More "marginal companies" in ad tech need to die, or get acquired, it says.Luma is led by Terry...
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JELL-O Is Sending Truckloads Of 'Consolation Pudding' To Depressed 49ers Fans...
In response to a heartbreaking 49ers Super Bowl loss, JELL-O is trying to lift depressed San Franciscans' spirits by giving away truckloads of free "consolation" pudding across the city Tuesday."You...
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DATA: Online Shoppers Love Video Ads More Than Any Other Type Of Ad
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less.But recent research suggests that once consumers start watching video ads —...
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These 13 Brands Totally Dominated The Super Bowl Blackout On Twitter
While advertisers were surely freaking out during the Super Bowl power outage about the impact the delay would have on their $4 million ad buys, their social media teams were scrambling to craft...
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READERS POLL RESULTS: Your Favorite Super Bowl Ad Was ...
Overwhelmingly, BlackBerry!Nearly 15,000 people took part in our reader poll of Super Bowl ads.At 37 percent, and with 1,244 votes, BlackBerry's spot beat out the Dodge "Farmer" spot, which got 18...
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How To Turn Your Social Media Profile And Wardrobe Into Profitable Ad Space
If you’d come to me a few years ago and asked how you could make more money, I would have said you have two choices: Find a better-paying job or take on a second one.Now, I know better.There are plenty...
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Michael Bay Called The Doritos 'Crash The Super Bowl' Finalists And No One...
If Michael Bay called your cell phone, would you believe it was him or hang up the phone?By now, everyone who watches Super Bowl ads knows about Doritos' crazy-successful "Crash the Super Bowl"...
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SUPER BOWL ADS FOR QUANTS: The Big Game In Charts And Data
About 108.4 million people watched the Baltimore Ravens defeat the San Francisco 49ers 34-31 in the 2013 Super Bowl at the Superdome in New Orleans last night.Ads cost up to $4 million per 30-second...
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