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How To Advertise On Twitter To Get The Best Results
Twitter has a huge advertising business, but because the company is private there is very little data as to how big its client base is, who spends money on Twitter, or how effective that advertising...
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Here's How Much It Costs To Buy An Ad In The Oscars This Year [THE BRIEF]
Good morning, Adland. Here's what you need to know today:The Oscars are sold outand spots fetched up to $1.85 million for a 30-second unit, Adweek says. The awards show, which is often referred to...
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FURY AT GOOGLE: Advertisers Say New Search Rules Are 'Stealing' From Them (GOOG)
That didn't take long: Just 24 hours after Google announced it was changing the way Adwords works on mobile devices, a whole bunch of advertisers have come out to say that they regard the move as...
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Facebook Has Got Russia Surrounded And Is Closing In For The Kill
Facebook appears to have fixed its Europe problem, and may be on the way to solving its thorny Russian issue too.Back in October, we told you that Facebook's user growth was slowing in Europe, and that...
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Three Tips To Kickstart Your Social Marketing Program In 2013
Social marketing can be hugely powerful: it drives new and repeat business, builds loyalty and engagement, and even inspires the holy grail of word-of-mouth marketing: spontaneous brand advocacy.But,...
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AD OF THE DAY: NPR Wants You To Make Babies ASAP
Public radio has a great news reputation, but its advertising reputation isn't normally discussed.Chicago's NPR station, WBEZ, wants more listeners, and it wants them now. Or at least in a few years'...
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Here's The Real Reason Google Changed Its Mobile Search Rules
Yesterday, we noted that a bunch of advertisers were unhappy about Google's changes to its Adwords search advertising product, which will allegedly increase prices for advertisers.Today, let's hear...
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The New York Times Now Gets More Revenue From Subscribers Than Advertisers (NYT)
The New York Times Company said Thursday that its revenue from readers and subscribers overtook that of advertising for the first time in 2012, as the media group reported a boost in profits.The...
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How 2 Ad Agency Guys Brought Down Chile's Pinochet
On an August day in 1988, Eugenio García took a call that was to change his life. It was an executive from a rival advertising agency, a slick account man called Francisco Celedón whom García knew by...
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Tour Barbie's Malibu Dreamhouse — Mattel Is Selling It For $25 Million As A...
For 41 years, Barbie has lived in her Malibu Dreamhouse, a three-story confection of faux old world charm and pink hardwood floors.But now, as part of a new campaign for the doll, Barbie is selling her...
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LinkedIn's Army Of Sales And Marketing Staff Just Keeps Growing
LinkedIn published new numbers yesterday on the growth of its sales and marketing business.LinkedIn's sales and marketing business was 31 percent of its $304 million in Q4 2012 revenues, CFO Steven...
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Here's The Email Telling McGarryBowen Staff That Their Co-Founder Is Leaving
McGarryBowen's co-founder and CEO international Stewart Owen is stepping down.Gordon Bowen, the only co-founder left at the 11-year-old shop, sent out a staff email explaining the changes.The note,...
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Brands Don't Read Up To 97% Of Tweets About Them
A lot of companies — like Walmart and Target— use social media channels as customer relations tools. We noted recently that they have difficulty keeping up with all the comments from their consumers...
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Robin Williams Is The New Don Draper In A CBS Pilot
Robin Williams is looking to transition back to the small screen for the first time in 30-years.Williams is the star of David E. Kelley's new pilot "Crazy People," in which the comedian will play a man...
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Etch A Sketch Made One Of The Saddest Ads You'll Ever See To Honor Its...
Etch A Sketch released a simplistic yet beautiful ad tribute to its late inventor André Cassagnes, who died at 86 on January 16.The toy was first available to the general public by The Ohio Art Company...
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How Facebook's Impending Deal For Microsoft's Atlas Fits In With Its Plan For...
In early December, we said that Facebook was looking to purchase Microsoft's Atlas Solutions— a deal that could turn the social network into a true rival to Google. And it looks like the buy is going...
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How The Sports Illustrated Swimsuit Issue Became A $1 Billion Empire
The Sports Illustrated Swimsuit Issue hits newstands next week.SI confirmed Friday that blonde bombshell Kate Upton will grace the cover for the second year in a row, which should excite tons of...
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See The 10 Worst Brand Extensions Currently On The Market
Some brands, like Virgin, have done a great job extending their brand. It's gone from music, to airlines, to trains.Not all companies are that good at starting new lines, however.The iced tea company...
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A Photo Tour Of The Ad Agencies That Are Actually Still On Madison Avenue
Madison Avenue used to be the hub for the world's big ad agencies.No longer. While Mad Ave still houses plenty of ad agencies — a Google Maps search returns hundreds of results on the avenue — many of...
View ArticleHere's Justin Timberlake's First Commercial for Bud Light Platinum
Just two days after it was announced that Justin Timberlake would become the "creative director" for Bud Light Platinum, the brand aired this commercial on the Grammys tonight starring the singer...
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