Documentary Maker Bought An Oscar Ad In Variety Instead Of A Lexus
Upon hearing the news that music from his documentary had the potential to compete with Les Miserables and other 2012 blockbusters for best score and song in the Academy Awards, filmmaker Steven C....
View ArticleBritain's NHS Eyes Ban On Ads For Breast Augmentations Offered As Promotional...
Aggressive advertising used by providers of cosmetic surgery is more suited to "selling double glazing" and should be curbed, an interim report on the industry has said.Offering operations as...
View ArticleHow News Corp. Could Face An Advertiser Mutiny Costing It Hundreds Of...
Dial Corp.'s new lawsuit against News Corp. could set the stage for a full-scale mutiny among Rupert Murdoch's advertising clients, according to a prominent retail industry lawyer. Such a mutiny could...
View ArticleHere's How Much It Actually Costs To Buy One Of Those Times Square Billboards
It costs between $1.1 million and $4 million a year if you want to buy one of those flashy, digital or neon billboards that light up New York's Times Square, according to the Wall Street Journal. The...
View ArticleThe Worst Gaming Advertising Of 2012
There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true.If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint...
View ArticleHere's One Twisted Way To Advertise Cremations
There's no easy way to advertise cremation services.So Australia's Just Cremations decided to go for broke with this jaw dropping promotion: BuzzFeed's Copyranter noted that this isn't Just Cremations'...
View ArticleThis Startup CEO Abandoned Facebook After Alleging 'Click-Fraud On A Massive...
Charity Engine, a U.K. cloud computing startup that donates a portion of its revenues to non-profit causes, has called Facebook a "scam" that is "allowing click-fraud on a massive scale" and has vowed...
View ArticleAD OF THE DAY: Supermodel Gisele Bundchen Made Completely Out Of Salt
Brazil's Wunderman agency created a very cool commercial for Pantene shampoo.The spot features a time lapse video of an artist creating an image of supermodel Gisele Bundchen entirely out of salt. It's...
View ArticleThe 10 Sexiest Fictional Brand Spokespeople Of All Time
Admit it. We've all thought about it. Wouldn't it be nice if Mr. Clean or the Orbit girl was, you know, available? Or even a real person?While researching our list of the sexiest ads of 2012, it...
View ArticleHere's Everything We Know About The Super Bowl Ad Lineup So Far
As the countdown begins for Super Bowl XLVII, it's time to focus on one of the most important parts of the game: The ads.We might not know what teams are playing yet, but this is one of the most...
View ArticleWeight Watchers Hedged Jessica Simpson's Pregnancy By Filming 2 Slightly...
For Weight Watchers, Jan. 1 is the Super Bowl -- the most important advertising time of the year. People use their New Year's resolutions to lose weight and this is the prime new customer sign-up...
View ArticleVenus And Serena Williams Get Owned At Ping Pong In The New iPhone 5 Ad
Apple wanted to start the new year out right by premiering a brand new iPhone 5 ad starring Venus and Serena Williams.The ad's release, however, was somewhat ill timed. The new spot highlights the...
View ArticleCookie Monster's New Year's Resolutions Revealed In New Google Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Google started out the new year with a new ad starring Cookie Monster. The Mullen created spot shows the cookie addict using Google Play — which...
View ArticleWPP CEO Says Paying Corporate Tax Is 'A Question Of Judgment'
Sir Martin Sorrell, chief executive of global advertising group WPP, said the amount of corporation tax companies pay is "a question of judgement".Sir Martin suggested that coffee chain Starbucks chose...
View ArticleStephen Hawking Is Now Hawking Car Insurance In The U.K.
Physicist Stephen Hawking has put his extensive knowledge of black hole theories to good use, by conjuring one to suck the irritating opera-singer in ads for Britain's Go Compare car insurance company...
View ArticleMaxwell The Geico Pig Is Back ... And Making Fun Of Alec Baldwin
After spending months in hiding, Maxwell the Pig is back to promote Geico's new smartphone app. But he's undergone one major change: he has stopped shouting "Wheeee."While it's always risky to change a...
View ArticleHere's Tumblr's Total Revenue For 2012 — And How It Will Make A Profit In 2013
Tumblr made $13 million in revenue in 2012 and hopes to book $100 million in 2013, according to Forbes.The blogging/social media site spent $25 million on operating expenses in 2012 and expects to...
View ArticleThe Marketing Failure Of Wendy's 99¢ Menu
Wendy's has a problem: its value menu isn't working.And its costing the fast food chain customers."We're able to segment out where there are losses in traffic from, let's call it, value-based customers...
View ArticleTop Fashion Photoshopper Says He Doesn't Actually Make Models Look Thinner
The widespread use of Photoshop in fashion is often criticized for promoting unrealistic expectations of beauty and body image. One high-end retoucher did a revealing Reddit Ask Me Anything about what...
View ArticleThese Posts Get Shared The Most On LinkedIn
As 187 million plus users flock to LinkedIn, major companies are experimenting with ways to engage job seekers on the social media site.LinkedIn provided BI with a list of 10 most-liked posts from...
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