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The First Ad Campaign On Facebook's Poke Is For ... Lingerie
Less than a week after Facebook released its Snapchat competitor, Poke, ad agency Grey Tel Aviv decided to test whether the app was marketing friendly by launching its first-ever ad...
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Facebook's Self-Deleting Pokes Can Be Resurrected 90 Days Later (FB)
Facebook's new Poke app, which allows users to send each other messages and photos that automatically delete after a few seconds, doesn't actually delete those messages irretrievably for another 90...
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Megadeth's Dave Mustaine Brews Up A Social Media Nightmare For Men's Wearhouse
Dave Mustaine, lead singer of heavy metal band Megadeth (and formerly of Metallica), has gotten 8,600 likes for a 428-word rant against suit retailer Men's Wearhouse. His beef? He bought his manager a...
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How Mobile Phones Could Kill The News Media
Just before Christmas, my boss -- BI editor-in-chief Henry Blodget -- published the results of a survey of our readers which, he argued, suggested that mobile devices would not be a big deal for...
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Amazon Is The Real Reason Google Is Forcing Everyone To Join Google+ (GOOG,...
Google is increasingly requiring users to sign up for Google+, its social network competitor to Facebook, in order to access Google's other free services, according to The Wall Street Journal. The...
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Here's A Diagram Of How Facebook's FBX Ad Exchange Works (FB)
BMO Capital Markets analyst Dan Salmon did the world a favor on New Year's Eve when he published a note to investors that included a diagram of how Facebook's ad exchange, FBX, actually works.FBX is a...
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Google And Yahoo! Ad Networks Accused Of Helping Finance Online Piracy
Tech giants Google and Yahoo are among the worst offending ad networks that help fund major film and music pirating sites around the world, according to a new report by USC's Annenberg Innovation...
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6 Quotes That Prove Millennials Are Simply Terrible Employees
While millennials seem like prime candidates for ad industry employees — they're young, hip, and know how to Tweet/Pin/Instagram/Facebook the hell out of something — there's one con to hiring a fresh...
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This Newspaper Ran A Huge Gun Ad Next To Coverage Of Newtown Shooting Victims
The Stamford Advocate ran a large ad for a gun show next to a story Thursday about Sandy Hook Elementary School students going back to school for the first time since the shooting that killed 26 women...
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Buzzfeed CEO Jonah Peretti Wants To Create Another 'Mad Men' Age Of Advertising
Buzzfeed, the news and entertainment website, announced on Thursday that it raised $19.3m in a fourth round of funding – while nearly all of its $15.5m third round, raised last year, is still sitting...
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Best Buy And Toys 'R' Us Allege Walmart's Ads Are Misleading -- And 4 States...
(Reuters) - Retail giant Wal-Mart Stores Inchas gone on the defensive against charges by competitors that a recent ad campaign is using inaccurate information, leading the competitors to file...
View ArticleDr Pepper's New Ad Will Make You Feel Good And Tap Your Feet [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Deutsch LA released a new, shared advertising campaign for Dr Pepper and Diet Dr Pepper called "/1" (or slash one). It's all about individuality...
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It Took Wired Magazine 20 Years To Get 50% Of Its Ad Sales From The Web
Wired magazine was first published in 1993. Built to cover new technology and, especially, the web as it developed in the frenzied late 1990s tech bubble, the magazine has always been a leader in the...
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This Man Says The Ad Business Has 'Blood On Its Hands' For Newtown Massacre
Gun advertising is a lot like cigarette advertising and should be regulated as such in the wake of the Newtown, Conn., massacre, according to David Morse, CEO of New American Dimensions, a...
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Here's How They Filmed That Heartbreaking Ad In Which Fat People Talk To...
There's a new challenger to Weight Watchers and Nutrisystem in the New Year's resolutions dieting campaign war: Medifast.Medifast — which like Nutrisystem does meal plans — has a clever TV campaign...
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AllState Used This Sandy-Destroyed House In An Ad But Won't Pay The Claim
When an AllState ad paying tribute to its 1,000 employees who put customers first during Hurricane Sandy even when their own houses were ravaged played on Thanksgiving Day, Shelia and Dominic Traina...
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Walmart Responds To Rivals' False Advertising Accusations With A Zinger (WMT)
Walmart rivals are complaining about an advertising campaign that calls them out for having higher prices, The Wall Street Journal reported.Retailers like Toys 'R' Us and some regional supermarket...
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Supermodel Bar Refaeli Is Now A Go Daddy Girl
Kate Upton isn't the only Sports Illustrated swimsuit model starring in a Super Bowl spot.Go Daddy, known for its overtly sexual Super Bowl spots, picked Israeli supermodel Bar Refaeli to star in its...
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BII MOBILE INSIGHTS: Cheaper Tablets Pushing IT Spend Down
Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.Devices...
View ArticleKFC Is Trying Really Hard To Make 'Couchgating' For Football Games A Thing
KFC really wants to make "couchgating" one of America's newest favorite pastimes before football games.So much so, in fact, that the fast food chain trademarked the name and became the "official...
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