As 187 million plus users flock to LinkedIn, major companies are experimenting with ways to engage job seekers on the social media site.
LinkedIn provided BI with a list of 10 most-liked posts from major brands in Q4 2012.
And while GE did well with a one-off inspirational quote by Thomas Edison, which is the kind of thing that also usual does well on Facebook, the most successful posts specifically addressed what the companies could offer employees. Which makes sense given the nature of the resume sharing site.
LinkedIn is only in the early stages of branded content creation, so big companies should look at these posts as a guide for what works best.
10. Samsung Mobile's post about getting named T3's phone of the year.
Samsung Mobile has 160,000+ followers and 693+ employees on LinkedIn.
9. Deloitte's 2012 revenue announcement.
Deloitte has 469,000+ followers and 142,000+ employees on LinkedIn.
8. Unilever's announcement that it is a number one employer.
Unilever has 314,000+ followers and 42,000+ employees on LinkedIn.
See the rest of the story at Business Insider
Please follow Advertising on Twitter and Facebook.