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Bazooka Joe Is Killing Its Comics
As a part of Bazooka Gum's new makeover — and first advertising campaign in five years — the company is getting rid of its beloved comic strip.So while you'll start seeing the gum on the shelves of...
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We've Identified By Name All The Robots In The New GE Ad
GE has a great new ad from BBDO celebrating "brilliant machines," in which a diaspora of robots comes together outside a vast warehouse full of light.Many of the robots are taken from TV and the...
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What Mobile Marketers Can Learn From The Papa John's Lawsuit
“With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending...
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There Are 2 Obvious Reasons Groupon CEO Andrew Mason Wasn't Fired (GRPN)
It's been a rough week for Andrew Mason, the Groupon CEO who emerged unscathed from a meeting with his board of directors Thursday around which there was speculation he might be fired.But there are two...
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PHOTOS: Say Goodbye To These Movember Mustaches, All Grown On Madison Avenue
The ad agency business produced a fine crop of mustaches for Movember this year. Admen are prime targets for the monthlong cancer awareness effort, of course: It's a visually appealing stunt; hipsters...
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Billionaires Are Going To Spur Online Consumer Demand, According To A Leading...
Martin Sorrell, founder of the world’s biggest advertising firm, said online promotions are set to boom in India, spurred by investments in retail by billionaires Mukesh Ambani and Sunil Mittal.Digital...
View ArticleThe Airbus Boeing Ad War Is Just Plane Stupid
In its ads to introduce its new 737 MAX 8 and 747-8 aircraft, Boeing claims that its planes cost considerably less to operate than comparable Airbus A320neo and A380 models.Airbus countered with an ad...
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Business Insider's 10 Worst Ads of 2012
In 2012, some of the worst ads aired had a theme: an overwhelming sense of self-importance. Insisting that everyone take you as seriously as you take yourself can be fatal for brands -- as this ranking...
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These Are The Biggest PR Disasters Of 2012
From corporate social fails to "pink slime" scandals to Apple launching a widely hated mapping feature, 2012 was filled with epic PR disasters.While many of the public relations nightmares were due to...
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CNN's Secret Weapon That Jeff Zucker Dares Not Touch
Everyone knows Jeff Zucker's No.1 job as the new chief of CNN will be to fix the channel's ratings problem. CNN has trailed Fox News Channel in audience for years.But hold that thought.As far as the ad...
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Lincoln Bought Its First-Ever Super Bowl Spot [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Lincoln officially bought its first Super Bowl spot, and apparently the ad is going to be "extremely social."And the company is taking this very...
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Elle Amputates Kylie Minogue's Foot On Its January 2013 Cover
Elle UK put the redoubtable Kylie Minogue on its January fashion/best dresses cover, and she looks stunning in a white sheath with an unusual ruffled collar.She also looks stunning because she's been...
View ArticleHow Tumblr Incorporates Advertising Without Users Noticing
Incorporating advertising on photo-sharing or visually-driven sites has yet to be done successfully, mostly because companies haven't been able to do it without completely disrupting the user...
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The 10 Most Viral Ads Of 2012
According to Unruly Media— which tracks not only what videos people watch but also what they share — the most viral ad of 2012 was a 30-minute-long spot for Kony 2012. People shared the controversial...
View ArticleDigital Media Visionary Jon Miller's 'Doomsday Scenario' For TV Advertising
Former AOL CEO Jon Miller has a bleak outlook on the future of TV advertising.With changing viewership patterns away from live to on demand or on the web among the valuable 18-35 age group, advertising...
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This New 'Faces Of Meth' Ad Is Utterly Harrowing
Eight years ago, the Multnomah County Sheriff's Office launched a campaign called "the Faces of Meth" to address Oregon's methamphetamine problem. The images showed the jarring effects of meth on...
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Here's How Big Facebook Thinks Its Billion-Plus User Base Can Get (FB)
Facebook vp/global marketing solutions Carolyn Everson led a lively panel on social media advertising at Business Insider's Ignition 2012 conference last week. So we used the opportunity to ask her...
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Yoko Ono's John Lennon-Inspired Line Has Mesh Shirts, Bottomless Pants, And...
Yoko Ono created a bizarre men's clothing line, inspired by John Lennon's "sexy bod," for Opening Ceremony that includes hand prints on the crotch, mesh shirts, "Lightbulb bras," and bottomless...
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Everyone Loves SodaStream's Banned Ad
Dec. 4 (Bloomberg) -- SodaStream International Ltd. posted the longest stretch of gains this year in New York on prospects the Israeli company will benefit from a television commercial that was banned...
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3 Myths About Facebook The Company Wishes Would Go Away (FB)
Ever since Facebook went public earlier this year — and was finally liberated from the SEC-required "quiet period" that all companies must go through when offering stock — Facebook has been trying to...
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