Clik here to view.
Shoppers more frequently buy products when they see a ton of ads
This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.People are more likely to purchase products when brands target them with...
View ArticleClik here to view.
TAG deploys new initiative to counter ad fraud
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.The Trustworthy Accountability Group (TAG) launched its “Certified...
View ArticleClik here to view.
Daily Mail shares are getting crushed
Shares in Daily Mail General Trust (DMGT) are diving on Thursday morning after the newspaper group downgraded forecasts for the year amid a slowdown in advertising.DMGT, best known for putting out the...
View ArticleClik here to view.
Facebook is shutting down Facebook Exchange (FB)
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Facebook has decided to shutter its desktop ad exchange.The social media...
View ArticleClik here to view.
How non-Facebook users can stop Facebook from tracking them around the web (FB)
For the first time, Facebook will use information about people who don't have accounts on the social network to show them ads on other websites through its Audience Network, the company announced...
View ArticleClik here to view.
Millennials hate your mobile ads
As smartphones continue to displace desktop for more digital activities, mobile marketing is in the midst of an important transition. More time is increasingly being spent on mobile devices.BI...
View ArticleClik here to view.
A major drugmaker just launched an ad campaign that doesn’t name a single...
It's been a difficult year for the drug industry —as far as reputations go.Pharmaceutical giants and small biotechnology companies have been scrutinized for the way they price new, life-saving drugs,...
View ArticleClik here to view.
14 Virgin companies that even Richard Branson could not stop going bust
It's fair to say that Richard Branson has taken a scatter-gun approach to his professional life since he started his first business in 1966. The mogul has since launched more than 400 companies under...
View ArticleClik here to view.
Here are the brands that appear most in 'X-Men: Apocalypse'
"X-Men: Apocalypse" continues the summer trend of comic titans doing battle. In the third film in the rebooted trilogy, we see the X-Men teaming up to battle Apocalypse, an ancient would be god with...
View ArticleClik here to view.
Minecraft has banned advertisers from building attractions inside the game
Advertisers need an audience. And Minecraft, the world’s best-selling computer game, certainly has one.But the virtual world of Minecraft is now officially off-limits to advertisers.To rein in...
View ArticleClik here to view.
Banning alcohol advertising from sports could send an important message to kids
An English barbershop owner and his son have embarked on a massive David and Goliath battle to outbid Thai beer Chang as the front-of-jersey sponsor of their local football team.In what they call the...
View ArticleClik here to view.
Instagram now lets businesses learn more about you than ever before
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Instagram is upgrading its analytics.The social media platform has...
View ArticleClik here to view.
Instagram now lets businesses learn more about you than ever before
Instagram is upgrading its analytics.The social media platform has unveiled a new suite of tools that lets businesses obtain an unprecedented level of access into followers and posts. This suite will...
View ArticleClik here to view.
The mobile opportunity gap has narrowed considerably
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.The mobile opportunity gap — or the gap between the share of time...
View ArticleClik here to view.
Twitter still beats Snapchat despite trailing in daily users (TWTR)
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Reports have surfaced that Snapchat's daily active user base (DAU) is...
View ArticleFacebook tracks you, even if you’re not on Facebook — here’s how to stop it
Facebook recently announced an expansion to its ad tracking system — it would target and track people who weren't even registered with the site. Here's how to put a stop to it.Produced by Matt...
View ArticleClik here to view.
Podcasts are becoming more popular among listeners and advertisers
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Podcasts are not new by any means, but their popularity is...
View ArticleClik here to view.
An awesome new feminine hygiene ad manages to crush period stigma
Periods involve blood — but you'd never know it by watching most pad and tampon commercials.Ads for feminine hygiene products are famously unrealistic. They swap blood for a neon blue liquid, and...
View ArticleLG pulled off its craziest marketing stunt yet to promote its latest vacuum...
Professional climber and U.S. Extreme Rock Climbing Medalist Sierra Blair-Coyle climbed a Korean skyscraper using two household LG vacuums as part of a daring stunt to demonstrate the power of the...
View ArticleYes, this is a giant baby stroller for adults — here's the next time you can...
Contours Baby created a giant version of their Bliss baby stroller for parents to test drive and experience firsthand.Produced by Jenner DealFollow BI Video:On Twitter Join the conversation about...
View Article