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Twitter may have just secured its greatest video distribution and ad deal yet...
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Twitter may have just scored its biggest win yet.The social media...
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Twitter may have just secured its greatest video distribution and ad deal yet...
Twitter may have just scored its biggest win yet.The social media platform has signed a partnership with Univision and Fox Sports in which both networks will deliver video clips from the Copa America...
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THE MOBILE APP-INSTALL AD REPORT: Spending forecasts, performance and price...
Cutting through the noise of an overcrowded app market is critical for any app developer looking to build a viable user base. There are now well over 3 million apps available across the world’s five...
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Twitter has made a move to lure more advertisers and brands (TWTR)
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Twitter is giving more incentive for agencies and brands to use its...
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Twitter has made a move to lure more advertisers and brands (TWTR)
Twitter is giving more incentive for agencies and brands to use its platform.The social media company is launching a new research service called Twitter Insiders with the help of CSpace, a research...
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German publishers form data alliance to compete with Google and Facebook...
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Eight of the 10 biggest publishing companies in Germany – including Axel...
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The Washington Post is growing its Arc Publishing business
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.The Washington Post (WaPo) is looking to boost the number of news...
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There’s an elephant in the room Facebook needs to address (FB)
Facebook is filling up with videos. And not just any ol' YouTube link, but live videos being broadcast by any of Facebook's 1.6 billion (and climbing) network of human beings directly through the...
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One stunning video highlights the difference between video game ads and reality
Advertisements exist to make the products they represent look as good as possible. Everyone knows that, of course, and nobody expects a fast food cheeseburger to look as good in your hands as it does...
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London's mayor has banned 'unrealistic body images' from transport advertising
London's new mayor, Sadiq Khan, has announced that advertisements that portray "unhealthy or unrealistic body images"are to be banned from the city's public transport.In a press release, the London...
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The ineffectiveness of video ads online and on TV
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Video ads on both the internet and traditional TV are failing to reach...
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The Washington Post is experimenting with translated articles
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.The Washington Post (WaPo) is testing a new tool to let users read...
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The best secret party spots (and where the big deals will go down) at the...
This weekend, Adland once again descends on the south of France for the annual Cannes Lions International Festival of Creativity: A week-long event that brings together the industry's movers and...
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YouTube is shooting video ads for companies to run on its site (GOOG, GOOGL)
YouTube is gunning to get more small business advertisers and it's enlisting professional filmakers to make it happen.In six US cities, YouTube is sending professional videographers to help small...
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Google made a subtle change to its most important business (GOOG, GOOGL)
Green is the new gold, at least in the world of Google ads. After several weeks of experimenting, the search giant has officially subbed in a new color for its "Ad" badge — that is, the special text...
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What exactly are brands posting on Snapchat?
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Brands are increasingly jumping on board with Snapchat by creating...
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Pew paints bleak future for digital media
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.The Pew Research Center has released its latest State of News Media...
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The 13 biggest executive perks packages in advertising, ranked by extravagance
While most advertising agency executives receive modest compensation packages compared to other industries, some of Adland's top stars receive perks that hark back to the "Don Draper" era.Our ranking...
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Facebook's European chief: Creative industries need 'a seat at the top table'...
Facebook's European chief is calling for creative industries like tech, TV, advertising, and music to be "at the heart" of Britain's Brexit negotiations.Nicola Mendelsohn, Facebook's most senior...
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SOCIAL ENGAGEMENT EXPLAINED: Metrics, user behavior, and new opportunities
Social platforms have become the new leaders in the digital media industry, evolving well past their beginnings as digital communication networks and becoming full-fledged media distribution channels...
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