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TransferWise caught 'misleading' customers about how cheap it is compared to...
TransferWise has reprimanded by the UK advertising regulator for misleading customers on how much they can save on its platform, according to the UK advertising regulator.The London fintech startup,...
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Here are the brands that appear most in 'Captain America: Civil War'
"Captain America: Civil War" is an action-epic packed with feuding comic book legends, like Spider-Man, Captain America, Vision, and Black Widow. Concave Brand Tracking, a marketing company that tracks...
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Most people aren't willing to pay even $1 a year to avoid mobile ads
More bad news for publishers in the ad-blocking war: most mobile users wouldn't pay even $1 a year for an ad-free experience in mobile apps.That's the conclusion from Tune, a company that measures and...
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Inside the fancy YouTube event with screaming teens and big-name performers...
The ninth annual Digital NewFronts, a conference for marketers, is going on in New York City this week and next.A bunch of companies like AOL and Refinery29 put on events during the conference,...
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This advertising giant's share price is being killed by a major contract...
Shares in outdoor advertising giant JCDecaux dropped by over 8% on Wednesday morning after it highlighted a delay in a key Transport For London (TFL) contract in its quarterly report.Also citing a...
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How to develop the best multichannel marketing strategy
In today's fast-paced, digital world, brands must work harder (and smarter) to connect with their customers given their diverse communication preferences. An effective strategy for the mobile-first...
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This Calvin Klein ad that features an upskirt photo is spurring outrage
Calvin Klein is known for its provocative ads, from a bulging Justin Bieber to sexts, but one of its latest ads takes it to a whole new level.The company posted an ad that says "I flash in #mycalvins,"...
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A marketing executive reveals that the industry has spent too much money on...
Instagram, YouTube, and Snapchat stars have replaced celebrities as the new normal for marketers and retailers. Generation Z in particular craves authenticity, and social media stars provide them with...
View ArticleThe 76ers are the first NBA team to sell a jersey ad
NBA owners have agreed to put on ads on jerseys for the 2017-2018 season. This is the first move toward that goal.Produced by Jacqui FrankFollow BI Video: On FacebookJoin the conversation about this...
View ArticleThese luxury leather goods are still 'alive'
As part of a gruesome campaign called "Behind the Leather," PETA Asia teamed up with global advertising agency Ogilvy & Mather to create a fake pop-up leather goods store in one of Bangkok's...
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Facebook is expanding its advertising platform (FB)
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Facebook's mobile ad platform, known as Facebook Audience Network (FAN),...
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U.S. ad block usage expected to more than double by 2020
The number of US consumers expected to use ad-block technology will more than double in the next five years, according to new estimates published by Optimal.com and Wells Fargo.The estimates — which...
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A war is brewing between brands and the social media 'influencers' they pay
The line between advertising and content continues to blur, not only in traditional media with "native advertising," but also on social media with sponsored content and influencers.An "influencer" is...
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Here's how publishers can tap into billion dollar ad budgets
"Content marketing" is a major CMO buzzword right now but as many brands are learning, it's not as easy as it looks.Since 2007,Taboola has worked with advertisers and publishers (including Business...
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How to see all the companies tracking you on Facebook — and block them (FB)
Facebook is great if you want to stay in touch with friends and family. It's free, of course, but it comes with a price. If you're using Facebook, you're giving up a ton of information about yourself,...
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As bidders lowball Yahoo, let's look once again at how its core business has...
Would-be buyers are apparently placing lowball bids for Yahoo's core business, offering $2 billion to $3 billion instead of the $4 billion to $8 billion anticipated in April, according to a report in...
View ArticleAngie's List allows businesses that pay for advertising to appear at the top...
Angie's List and other online rating services can be a big help if you're looking to find a contractor, housekeeper, or plumber. Consumer Reports' money experts took a look at how Angie's List treats...
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26 of the most hilarious, unfortunate online ad placements
With programmatic advertising online, advertisers target specific demographics of people. They are not tied to particular pieces of content or certain locations.Therefore, advertisers and publishers...
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People are largely fine with ads if it means the Internet is free
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Consumers are overwhelmingly in favor of a free, ad-supported internet,...
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Snapchat's 'X-Men: Apocalypse' deal could bring more advertisers to the app
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Snapchat has debuted a new ad campaign that lets moviegoers buy tickets...
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