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Advocacy groups want federal regulators to investigate the YouTube Kids app's...
SAN FRANCISCO (Reuters) - A coalition of consumer and children advocacy groups plans to urge federal regulators to investigate a YouTube video app aimed at children that the groups say disregards...
View ArticleA bank filmed a real pigeon for an entire day to create an ad that makes it...
Here's a fun new ad from Virgin Money that aims to show how the brand stands apart from other, boring banks.Virgin Money's production company, Rattling Stick, shot the real pigeon for an entire day and...
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Meet the real-life 'Mad Men' who inspired Don Draper
As any "Mad Men" fan knows, Don Draper is truly one of a kind, a man with perfect style and a seemingly infinite number of complexities.But despite his many distinct traits, fans and critics have spent...
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These are officially 30 of the best TV commercials of the year so far
We each see tons of TV ads every month, but only a few really grab us. In a quarter with the biggest annual TV advertising event, The Super Bowl, advertising analytics company Ace Metrix has pulled out...
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Subscriptions are enjoying a new prominence as a revenue engine for digital...
Many digital media companies have embraced monthly and annual subscriptions. The business model allows digital media companies to provide a premium experience that offers more than the basic, often...
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The new YouTube kids app is being criticized for 'unfair and deceptive'...
WASHINGTON (AP) — The new YouTube Kids mobile app targets young children with unfair and deceptive advertising and should be investigated, a group of consumer advocates told the Federal Trade...
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Viewers complain a chocolate company's TV ad is trying 'to turn young people...
Australian TV viewers have complained to the region's Advertising Standards Bureau (ASB) about the way a Maltesers advertisement (watch it in full below) portrayed homosexuality.The ad showed two...
View ArticleDove wanted to find out what would happen if you asked women to choose...
Dove's latest effort in its long-running "Campaign for Real Beauty" is out.In this short documentary video from ad agency Ogilvy & Mather Chicago, the brand visited Delhi, Sao Paulo, London, San...
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YouTube wants you to stop and play with its ads
One of the features advertisers love about Google's YouTube is its "TrueView" ad format.Launched five years ago, the format allows viewers to skip an ad after five-seconds if they want to launch...
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A UK police force has been slammed for an ad campaign that appeared to blame...
A sexual assault crackdown launched by Sussex Police in the UK has come unstuck after observers pointed out that a campaign poster designed to raise awareness of the issue implied women were to blame...
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We're looking for the most crazy-beautiful ad agency staff photos you've got
One of the great things about working for an ad agency is that it's highly likely your boss will require you to pose for a staff photo with a professional, high-end photographer, and produce something...
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The mobile app-install ad is driving a boom in mobile ad spend — and not just...
The mobile app-install ad — an ad unit that directs users to download a mobile app – arguably offers the most measurable return on investment (ROI) of any major mobile ad format, and has seen a massive...
View ArticleNetflix pokes fun of Apple Watch geeks in its latest ad (AAPL, NFLX)
Netflix's latest ad is a not-too-subtle dig at the Apple Watch and the fanatics who are bound to be fiddling with the device every waking minute.Released in the same week Apple Watch pre-orders became...
View ArticleHere’s the TV ad Samsung hopes will persuade you to buy a Galaxy S6 instead...
Here is the TV ad that sits atop the global advertising campaign for Samsung's new flagship smartphones, the Galaxy S6, and the Galaxy S6 Edge.The 60-second spot, dubbed "Anticipation," was created by...
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Streaming music companies have had uneven success shifting ad-supported...
Streaming music companies have had uneven success shifting ad-supported listeners to more valuable paid monthly subscriptions, and this has created a drag on the entire digital music...
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Some US ad firms could win big in the 2016 elections
NEW YORK (Reuters) - By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to...
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Peggy was not alone: These famous ads were all created by women of the 'Mad...
While men certainly made up most of the advertisers on Madison Avenue in the 1960s, some of the most famous campaigns from the "Mad Men" era of advertising were actually created by female copywriters....
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Supermarket giant Woolworth's is under fire after releasing this...
Senator Michael Ronaldson, Minister for Veterans Affairs, demanded Woolworths remove its ANZAC-inspired brand campaign, less than 24 hours after it began.Woolworths’ attempt to get involved in the...
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Facebook exec admits Facebook didn't even have a mobile business months after...
Facebook's UK and Ireland director Steve Hatch revealed the exact moment when he was convinced to join the company from London media agency MEC where he was chief executive.And it came after a short...
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Uber drivers might soon earn $6,000 more per year — if they allow ads in...
Uber and Lyft drivers who are looking to boost annual incomes without working more hours may soon find a way with Viewswagen, an in-car advertising company.Viewswagen is an unofficial in-car...
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