We each see tons of TV ads every month, but only a few really grab us.
In a quarter with the biggest annual TV advertising event, The Super Bowl, advertising analytics company Ace Metrix has pulled out the top-performing ads in 30 categories, including retail, fast food chains, insurance, and mobile devices. Ace Metrix analyzed ads in the three months to March 31, 2015.
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Ace Metrix tested 1,700 ads with more than 150,000 consumers, giving each commercial a score (between 1-950) based on 96 measures such as watchability, desire, relevance, change, attention, information, likeability, and persuasion. Facebook uses Ace Metrix to pre-screen its video ads to make sure its users will actually watch them.
Stand-out ads in the first quarter came from Google's Android, McDonald's, Budweiser, Dove, and Prudential Investments. This list is not a definitive top 30 of 2015 so far, but the winner in each category (so the number two ad in the "video games" category, for example, may have received a higher score than the top "pets" ad), which still gives a rounded indicator of some of the great work that has been produced in the year to date.
Pinnacle — "The Book Club Club." Ace Score: 537. Category: Spirits, flavored malts, and wine.
Almay — "C. Underwood: The Spirit of America." Ace Score: 562. Category: Cosmetics.
H&R Block — "Nine Nine Tee Nine." Ace Score: 572. Category: Tax services.
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