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Havas CEO Yannick Bolloré thinks women are 'too cautious' in business
Havas chief executive Yannick Bolloré has called on women to be "less cautious" in their approach to business in order to bolster the number of females acting in senior roles. The recently appointed...
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Fast food companies are breaking their promise when it comes to advertising...
Do burger ads get your mouth watering? They might have an even greater effect on kids.There’s been a lot of research lately showing that fast food ads are bad for youngsters. Kids consume more calories...
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.Join the conversation about this story »NOW WATCH: This billionaire's definition of success will surprise you
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Amazon is working with the advertising industry to make all ads on the web...
Amazon's advertising platform may only account for a small proportion of the global digital ad market — a scant 0.75% in terms of revenue share according to eMarketer — but the e-commerce giant has...
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Coca-Cola is on the hunt for a new message
Coca-Cola is searching for a new global marketing campaign that could see the end of its six-year 'Open Happiness' activity.The drinks maker has invited 10 roster agencies to pitch ideas for Coke’s...
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Subscriptions are enjoying a new prominence as a revenue engine for digital...
Many digital media companies have embraced monthly and annual subscriptions. The business model allows digital media companies to provide a premium experience that offers more than the basic, often...
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Streaming music companies have had uneven success shifting ad-supported...
Streaming music companies have had uneven success shifting ad-supported listeners to more valuable paid monthly subscriptions, and this has created a drag on the entire digital music...
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This top global CEO posts on Instagram up to six times a day — here's why
Carter Murray is the incredibly affable, worldwide CEO of global advertising agency FCB.He is responsible for more than 8,000 people, in 120 offices, across 80 countries. He spends his days traveling...
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Business Insider Is Hiring An Account Manager In San Francisco
Business Insider is looking for an awesome Account Manager to be based in our San Francisco office. The Account Manager will join a team responsible for executing digital ad campaigns for a growing...
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Snapchat has to re-do its initial meetings with advertisers because two top...
Snapchat is having to hit "reset" on its advertising sales progress to date following the recent departures of two senior executives, The Information's Tom Dotan reports.Former chief operating officer...
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There's something weird happening at $500 million ad-tech startup RadiumOne,...
Something very odd is happening right now at RadiumOne, the San Francisco-based ad-tech company.Late last week, Business Insider reporters started receiving emails from anonymous sources claiming that...
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The most popular news sites can be used to spy on you, research shows
Over a year ago it was discovered that government surveillance programs can use digital ad tracking software to keep tabs on Internet users. Now it appears more widespread than most thought.In fact,...
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These modern ads are even more sexist than their 'Mad Man'-era counterparts
As we approach the final season of"Mad Men" (the first episode of season seven airs April 5), the show will no doubt get people talking once again about advertising's sexist past—starring happy...
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At the start of the year, ad-tech company Fiksu was on a hiring spree and...
At the turn of the year, everything was looking rosy for mobile marketing and ad-tech firm Fiksu: It was preparing for an IPO and planned to double its global workforce to about 500 staff.Now the...
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Sony Mobile insists it is 'here to stay' — despite rumors suggesting...
Sony Mobile has defiantly declared it is "here to stay" and the company is making a huge outward sign of confidence this month with a global brand campaign, which will have an equivalent marketing...
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Meet Ginny Bahr: She's worked at ad agency JWT since the 'Mad Men' era — and...
Forget watching all seven seasons "Mad Men" (the final season premieres this weekend) Ginny Bahr, JWT's longest-serving employee, worked through the entire Madison Avenue era — and she's still working...
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A bunch of ad execs told us the truth about the drinking, sex, and whether...
If "Mad Men" is anything to go by, working in the ad industry back in the 1960s looked like an awful lot of fun.There's the drinking, the sex, the fashionable clothes, the fancy restaurants, the big...
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5 things you saw in 'Mad Men' that turned out to be hugely important
For "Mad Men" viewers, one of the most satisfying aspects of the show is the way Matthew Weiner and his team of writers fold the watershed events of the 1960s into the narrative.The political events of...
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26 sexist ads of the 'Mad Men' era that companies wish we'd forget
"Mad Men" is famous for illuminating a bygone era, replete with three-martini lunches, glamorous clothing, and, of course, casual sexism. The rampant sexism in "Mad Men" was typical of the 1960s, when...
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