Here's Why Oracle Just Made A Really Odd Acquisition (ORCL)
Oracle has nabbed one of the jewels in the marketing world, Datalogix. It bought the company on Monday for an undisclosed amount.There are a lot of questions surrounding this acquisition.Why didn't...
View ArticleThe Truth About 'The Most Interesting Man In The World'
For over 40 years, Jonathan Goldsmith worked as a journeyman actor with hundreds of IMDB credits to his name.In 2006, he booked the role of a lifetime: the spokesperson for a Dos Equis beer campaign...
View ArticleTHE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The...
Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share...
View Article7 Subliminal Messages In Corporate Logos
When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics.Over and over again we see examples of corporate logos with...
View ArticleMatthew McConaughey Says We Shouldn't Hug Trees In Trippy New Lincoln Ad
Matthew McConaughey is back in a new ad for the Lincoln MKZ hybrid sedan. Gone is the nighttime cityscape of Texas that he visited in a MKC SUV and the livestock that McConaughey may or may not have...
View ArticleThese Are The Brands That Won — And Lost — The Most Love In 2014
Which brands improved their reputations on social media in 2014? And which companies made them worse?Those are the questions we asked Sprinklr, a social media management software company, which used...
View ArticleWatch Matthew McConaughey Open The Moonroof Of A Lincoln (F)
Rarely has the simple act of listening to the rain, drinking coffee, and then opening a moonroof been so...Well, trippy.Matthew McConaughey is at it again in his role as Lincoln's woozy brand...
View ArticleThese Are The 30 Most Creative People In Advertising Under 30
Advertising is a hotbed of creativity, but it's an industry in which you usually have to put in years and years of hard work in order to become recognized.That's why each year Business Insider puts out...
View ArticleThe 10 Worst Ads Of 2014
Every year, no matter how sophisticated the ad industry thinks it has become, there are still those moments that make us go “Really?! In the 21st century?” and other examples of classic...
View ArticleTwitter Has Begun Rolling Out Its Facebook-Like 'While You Were Away' Feature...
Twitter has begun rolling out a Facebook-like "Timeline Highlights" feature, which pins what it deems to be the important tweets users missed while they were away to the top of their timelines, The...
View ArticleHow To Discover Everything Facebook Knows About You (FB)
There's an unwritten agreement every user makes with Facebook when they sign up for the service. Facebook is free and fun to use, but it will track your activity and content to help its advertisers.You...
View ArticleSainsbury’s Posts Worsts Christmas Sales Results In A Decade (SBRY)
Sainsbury’s has posted its first Christmas sales decline in more than 10 years as heavy festive discounting impacted income at the tills.Same-store sales excluding fuel for the 14 weeks to Jan. 3 fell...
View ArticleJustin Bieber Has Become The New Face — And Pretty Much Every Other Body Part...
Popstar/troublemaker Justin Bieber has become Calvin Klein’s newest brand ambassador.To show off its latest model, the underwear brand has released a host of pictures and a video of the popstar in his...
View ArticleWhy More Relationships End In The First Week Of January
As if the first week back at work wasn't bad enough, let's remind ourselves that it's also the week of the year when our relationships are more likely to come to an end.January 3 has been nicknamed...
View ArticleHere Is Everything We Know About The 2015 Super Bowl Ads
The Super Bowl XLIX is fast approaching and already some of the world’s biggest brands are teasing details about the ads they’ll be running during the big game.Click here to skip straight to the...
View ArticleIf You Hear A Rumor That The Church Of Scientology Is Running An Ad In The...
Rumors have begun swirling again that The Church of Scientology has booked a big ad during this year’s Super Bowl. Just like previous years, we can be fairly certain that it hasn’t — at least not one...
View ArticleMarks & Spencer Is Still Failing To Convince Shoppers Its Clothes Aren’t For...
British high street staple Marks & Spencer has seriously lost its sex appeal — when it comes to clothing.Once the store where almost every British woman bought her smalls, its general merchandise...
View ArticleYelp Cleared Of Allegations It Manipulated Reviews In Favor Of Advertisers
Reviews website Yelp has been cleared by American regulators of charges alleging it manipulated its content in favor of advertisers, after the Federal Trade Commission opted to close its investigation...
View ArticleLondon’s Real Estate Agents Are Selling Luxury Properties With Ridiculous...
Take it as a sign that London's property market is reaching yet another dizzying peak: A bizarre, “American Psycho”-esque ad has been released by a London real estate agent in the hope of selling a...
View ArticleNews Corp's Sunday Style Magazine Gets Slammed Over 'Sexist' Woman...
A News Corp style magazine has come under fire for releasing a belittling call for interns featuring an image of a woman wearing lingerie and posing on a bed on all fours.Sunday Style, a weekly...
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