Which brands improved their reputations on social media in 2014? And which companies made them worse?
Those are the questions we asked Sprinklr, a social media management software company, which used its Social Index tool to track 35,000 brands across a range of social networks to find out which companies saw the biggest increases in consumer love, and which lost the most ground from January through December.
SEE ALSO: Business Insider's 10 Worst Ads Of 2014
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First up, the brands that gained the most love in 2014.
The 5 biggest social media winners of the year→
5. Burton. Brand love score +689
Sprinklr says: The Burton company continues to provide quality snowboards and great to their loyal fanbase. Jake Burton Carpenter, an early visionary in the sport, heads up the company as chairman out of their Burlingon, Vermont offices, and the Burton Team of snowboarding stars promote the products and authentic brand image.
The company stays on the cutting edge of technology, both in the sport and on social, embracing emerging platforms such as Instagram.
4. Yamaha Motor. Brand love score +722
Sprinklr says: Yamaha Motor Co., which sells a variety of power vehicles, benefits from its longstanding reputation as an industry leader. The company emphasizes product stability and consistency, repeatedly winning awards for quality and customer satisfaction.
This year the company premiered a new bike exclusively for the European market, usher in a new "passion and Performance" slogan for its musical instrument business, and underwent a website redesign.
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