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Big Food Is Fighting A Frozen Foods Crisis
Major packaged foods companies are facing a crisis in the frozen foods aisle.As people become increasingly concerned with healthy eating, frozen vegetables and prepackaged meals have taken a hit...
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Meet Ginny Bahr: She Has Worked At Ad Agency JWT Since The 'Mad Men' Era And...
Ginny Bahr, JWT's longest-serving employee, has been walking the ad agency's Madison Avenue and Lexington Avenue halls for 63 years — 57 of them in high heels."JWT used to have a dress code where you...
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Ikea's New Ad Puts A Twist On The Traditional Family Tree
Ikea's new German ad puts a twist on the traditional family tree. The campaign shows Ikea furniture between generations with the tagline "where family starts," according to AdWeek. The series of...
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Big Data Giant Acxiom Makes $310 Million Acquisition [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Data management giant Acxiom will acquire B2B software company LiveRamp in a deal worth $310 million. LiveRamp's software helps companies match...
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Watch Ronaldo, Messi, And Landon Donovan Take On Invading Aliens In This...
Samsung has released the latest video ad in its Galaxy 11 series, a multi-part storyline where a group of aliens has descended to Earth and challenged the world's best soccer players to a match for the...
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Ad Agency Apologizes For Tasteless Ad Depicting Malala Yousafzai's Shooting
Advertising agency Ogilvy & Mather has issued an apology to 16-year-old Malala Yousafzai and her family after it used a cartoon version of Yousafzai's 2012 shooting in an ad for the Indian company,...
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Quantcast CEO Claims Adtech's Hot New $5 Billion Trend Is Ripping Off Clients
The hottest new trend in adtech is "RTB," or real-time bidding. And it's often a way to rip off advertisers, according to Konrad Feldman, CEO of Quantcast, one of the larger players in the RTB...
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A New Carlsberg Ad Reimagines The Moon As Being Made Of Beer [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Carlsberg has a clever new print ad showing what the moon would look like if it were made of beer. (Via Adrants).The Nieman Lab has a good...
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We Love These Vintage Ads Promoting Mad Men's Bid For A New Emmy
It's been three whole years since "Mad Men" last won an Emmy, and now writer Matthew Weiner is taking matters into its own hands with an awesome vintage ad campaign.Weiner, AMC, and the ad agency The...
View Article26 Sexist Ads Of The 'Mad Men' Era That Companies Wish We'd Forget
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View ArticleCoca-Cola Made This Ad Entirely Out Of Footage Submitted By Its Fans [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Coca-Cola debuted a new ad during the American Idol season finale last night that was made entirely out of footage submitted by fans. The...
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Google Ads Chief Neal Mohan Reveals Where The Next $60 Billion In Sales Will...
For the past year, Google has been doing everything it can to prove to its advertising partners that people purchase their products after seeing ads on Google.In October, the company announced a...
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Google Is Killing A Beloved Site And Nobody Can Figure Out Why
Is Google broken? Or is your site broken? That’s the question any webmaster asks when she sees her Google click-throughs drop dramatically. It’s a question that Matt Haughey, founder of legendary...
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New York Times Published An Anti-Islamist Ad The Same Day The 9/11 Museum Opened
Yesterday and today's digital edition of the New York Times featured an ad for some readers that could be labeled as Islamophobic. The ad also happened to coincide with the opening of the 9/11 Memorial...
View ArticleThis Paper Towel Dispenser Prints Out The Latest News [THE BRIEF]
Good Morning, AdLand. Here's what you need to know today:The ad agency FCB México built an internet-capable paper towel dispenser that prints out the latest news from MásporMás, a Mexican newspaper....
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Steve Jobs Thought The 'Think Different' Ad That Went Viral After His Death...
Apple's 1997 "Think Different" ad campaign was one of the major turning points in the company's history, a message to the world that Steve Jobs and his innovative vision had returned to Apple after...
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Heineken Insults Female Sports Fans Everywhere With This Sexist Brazilian Ad...
A funny/sad thing about mainstream beer advertising is that even though big brands are losing market share to craft beers and flavored liquors, most of them still insist on advertising their products...
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We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A...
Facebook, Twitter, and Instagram have become increasingly crowded with branded accounts seeking your attention. Every few seconds, your favorite brands are tweeting at you.But what most people don't...
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5 Things You Saw In 'Mad Men' That Turned Out To Be Hugely Important
For "Mad Men" viewers, one of the most satisfying aspects of the show is the way Matthew Weiner and his team of writers fold the watershed events of the 1960s into the narrative.The political events of...
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The 20 Most Valuable Brands In The World
It appears that four years with no new products have finally caught up to Apple.For the first time since 2010, the tech giant was not ranked No.1 on branding research firm Millward Brown's annual list...
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