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AOL Beefs Up Ad Tech Arsenal With $100 Million Convertro Acquisition [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:AOL paid approximately $101 million to acquire Convertro, an ad tech company whose platform helps marketers understand which of their ad buys...
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Coca-Cola Used Drones To Do Something Amazing In Singapore
Singapore is one of the world's wealthiest countries per capita, but as its population ages, the nation's economic growth is increasingly reliant on the work of more than 1 million low-wage foreign...
View ArticleBrazilian Teenagers Bring Joy To Elderly Americans Through The Magic Of Video...
Good morning, AdLand. Here's what you need to know today:A really sweet viral video is making the rounds that shows how Brazil's CNA language school chain helps its students form genuine human...
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26 Sexist Ads Of The 'Mad Men' Era That Companies Wish We'd Forget
"Mad Men" is famous for illuminating a bygone era, replete with three-martini lunches, glamorous clothing, and, of course, casual sexism. The rampant sexism in "Mad Men" was typical of the 1960s, when...
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Here's How To Learn How Much Your Data Is Worth To Facebook And Google
The anti-virus software company AVG has created PrivacyFix, an app to help you get a handle on just how much you're worth to big-time data players Facebook and Google. According to the app, I'm worth...
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Airbnb Is Running Its First Ever Global Ad Campaign — Here's What It Looks...
Good morning, AdLand. Here's what you need to know today:Airbnb is running its first global advertising campaign. Created by its ad agency Pereira & O'Dell, the campaign is anchored by a 60-second...
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Meet The Real-Life Mad Men Who Inspired Don Draper
As any Mad Man fan knows, Don Draper is truly one of a kind, a man with perfect style and a seemingly infinite number of complexities.But despite his many distinct traits, fans and critics have spent...
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Here's What Pepsi, American Apparel, And Other Corporate Logos Would Say If...
Every time Clif Dickens, a graphic designer in Nashville, would ask for Coca-Cola at a restaurant, the waitress would invariably ask him whether it would be alright to serve him Pepsi instead.The...
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Google Has A Grand Plan To Dominate The Travel Industry
Recent partnerships by Google with hotel chains have raised concern among others in the travel industry that the search giant is trying to grab more advertising dollars."To the extent that the travel...
View ArticleMichael Sam Pumps Iron And Reflects On His Legacy In This Visa Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Visa released its first ad featuring openly gay football player Michael Sam, who was drafted Saturday by the St. Louis Rams. In the ad, made by...
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Facebook Is Trying To Steal Google's Retail Advertising Customers (FB, GOOG)
Google controls 40% of the U.S. online advertising market, a huge slice of the pie it has earned largely on the back of its search advertising products.Because a search for sneakers can indicate that...
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A Newspaper Put The Worst Possible Ad Next To A Story About A Woman Who Lost...
The Anchorage Daily News made an unfortunate flub on the front page of today's paper, which carried a large photo of a woman who had lost her right leg in a bike accident.Placed right beside the large...
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Did You Notice These 15 Companies Changed Their Logos This Year?
Last week, we told you how Netflix was sneakily testing a new logo on its YouTube page. As it turns out, Netflix isn't the only company to tweak its corporate image this year.In fact, 2014 has seen...
View ArticleKevin Bacon's Brother Stars In An Ad For Oscar Mayer's Less-Famous Bacon [THE...
Good morning, AdLand. Here's what you need to know today:Oscar Meyer released a new ad from 360i starring Kevin Bacon's brother, Michael Bacon, to promote its line of turkey bacon. The joke is that...
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Brands Are Wasting Their Money Hiring High-Priced Celebrities To Appear In Ads
This year's Super Bowl ads featured high-profile celebrity appearances from Ellen DeGeneres (Beats Music), Bob Dylan (Chrysler), and Scarlett Johansson (SodaStream), but a new report suggests those...
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Facebook Is Putting The Focus Back On Direct Response And FBX-Powered Ads
Facebook has focused a lot of its paid ad products on branding — ads that tout a business and build positive feelings about the brand. Search, meanwhile, has always been the primary digital format for...
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Ad People Can't Hack It In Brand Newsrooms
Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today.According to the The Wall Street Journal, Caitlin...
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These People Thought They Were Getting A Driving Ticket — What The Cops...
Drivers in Quincy, California were having a rough day last month, when police officers began pulling people over for a mysterious driving violation.One after another, the police asked drivers if they'd...
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An Indian Company Is Using A Cartoon Of The Shooting Of A 14-Year-Old Girl To...
In 2012, at the age of 14, a Taliban gunman climbed onto a bus Malala Yousafzai was riding in and shot her in the head. Though she nearly died in the attack, Yousafzai recovered, and courageously...
View ArticleGus Van Sant Made These Artsy Ads For BMW's Hybrid i8 [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Director Gus Van Sant made three stylish ads for BMW's new hybrid i8. The ads show a the car cruising along an open road beside a mountain while...
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