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The Big Publicis-Omnicom Merger Could Be On The Rocks [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:It seems there's trouble in paradise as Publicis and Omnicom appear to be squabbling over power in advance of their merger, which would create...
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Here's How Facebook's Programmatic Buying Technology FBX Works
Facebook Exchange (FBX), the first-ever social media real-time bidding exchange, allows Facebook to marry its targeting capabilities and incredible reach with first-party and third-party data on what...
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Samsung Resumes Clippers Ads After NBA Bans Donald Sterling [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Ad Age has a good story on how big brands are reacting to NBA commissioner Adam Silver's decision to ban Los Angeles Clippers owner Donald...
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Burger King Brought Back The Famous Subservient Chicken — With A Twist
Burger King's "Subservient Chicken" was one of the web's first big viral marketing campaigns.Created in 2004 by the ad agencies CP+B and the Barbarian Group, the campaign allowed people to visit a...
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Ads Are Coming To Tinder This Year
The mobile dating app Tinder will likely see advertising sometime this year.Re/Code reports that IAC, which owns a majority stake in the startup, said during an earnings call today that it would begin...
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4 Things You Need To Know About YouTube's Big Advertiser Presentation
Google brought out all the stops at its BrandCast presentation for advertisers Wednesday at the Theater at Madison Square Garden.There were giant video displays and award show-caliber performances from...
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Meet The YouTube Stars Taking Over America
If you've taken a ride on the New York City subway anytime in the past few weeks, you may have noticed Bethany Mota smiling down at you from one of the many ads YouTube has plastered across the city's...
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This Billboard Does More To Clean The Environment Than 1,200 Trees
As a developing country, Peru is struggling with the pollution that has come with a rapid wave of new construction work.UTEC, an engineering college in Lima, is currently rebuilding its campus. But...
View ArticleWatch This Amazing Real-Life Spider-Man Climb Tall Buildings And Do Insane...
Good morning, AdLand. Here's what you need to know today:Sony worked with the L.A.-based production studio Contagious and popular YouTube parkour star Ronnie Shalvis to make an impressive video...
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These Strange Japanese Condom Ads Perfectly Capture The Intimacy Of Being In...
Japanese sex-shop chain Condomania commissioned some intense ads from Photographer Hal, a visual artist who photographs naked couples packed together in vacuum-sealed plastic blankets.The series of...
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Can You Spot What's Wrong In These Terrible Photoshop FAILS?
There's recently been a push to ban the use of Photoshop in advertising due to the unrealistic expectations ads can give young women about how their bodies should look.But while there are reasonable...
View ArticleHere's How Lyft Poked Fun At Apple In Its Latest Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Lyft made a funny video that jokingly talks about improving the pink mustaches that sit on the front of the ride-sharing service's cars. It...
View ArticleSamsung Made The Most Effective Smartphone Ad Of The Past 4 Years
Last week we told you about a new Samsung ad for the Galaxy S5 smartphone, which sought to concisely explain the new features that make the Galaxy S5 superior to an iPhone. From the looks of things,...
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Facebook Put This Man In Charge Of Making Sure Advertisers Don't Ruin...
Instagram began letting companies run ads late last year, despite howls of protest from the photo-sharing app's users.In fact, Instagram and its parent company, Facebook, have been thinking about ways...
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Twitter's Big Deal With Amazon Is A Step Toward What Could Be A Huge New...
Last week, Twitter's Q1 earnings report sent its stock tumbling to an all-time low, even though the company beat analysts' revenue expectations and reported a nice increase in how frequently Twitter...
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This Amazing Delivery Coupon Rewards People For Reading The Fine Print
Mr. Delivery is a food delivery service with locations in 18 American college towns. For Cinco de Mayo, it issued this coupon offering its users 10% off their orders if they plug in the coupon code...
View ArticleThis Nivea Ad Comes With A Tracking Device That Keeps Your Kid From Running...
Good morning, AdLand. Here's what you need to know today:Nivea created a magazine ad that includes a bracelet with location tracking technology that you can tear out to put on a child. By putting in...
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Netflix Is Testing A New Logo — Here's What It Looks Like
A new Netflix logo has been popping up on some of the video service's YouTube clips promoting original Netflix series such as "Orange Is the New Black." Here's what it looks like:The logo was spotted...
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Listen To These Hot Models Try To Make Child Poverty Sound Sexy
A group of attractive models was brought in to an advertising shoot for what they were told was a very sexy brand.They were asked to use their most seductive voices to read from cue cards with typical...
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Walmart's Mysterious Adtech Acquisition Has Tongues Wagging Over The Price (WMT)
@WalmartLabs has acquired Adchemy, the slightly mysterious Foster City, Calif., adtech company that specializes in "semantic search," or trying to develop meaningful, implied search results that go...
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