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Data management giant Acxiom will acquire B2B software company LiveRamp in a deal worth $310 million. LiveRamp's software helps companies match their offline customer data with online audiences to better target their advertising. LiveRamp CEO Auren Hoffman says his company will continue to work with its existing data management clients and hopes to work with "every marketing application in the world."
Ogilvy & Mather New Yorkhired Jenny Gadd as executive director of content production. Gadd most recently served as head of integrated production at Johannes Leonardo.
Freelance creative director Paul Caiozzo joinedGoodby, Silverstein & Partners. Caiozzo will start off working on the Comcast/XFINITY account, but his role will also include drumming up new business for the agency.
TD Ameritradetapped Havas Worldwide to be its lead creative agency. TD Ameritrade's annual media spend is estimated to be $100 million.
Cognac brand Remy Martinis looking for a new global advertising agency.
Heinzchose UM to run its media buying and planning in the U.S. and Canada, and Omnicom Media Group to run its international business.
Intuitmade commercials for the three runner-up semifinalists in its Super Bowl ad giveaway contest: egg producer Locally Laid Egg Company, fertilizer company POOP-Natural Dairy Compost, and all-natural dogfood maker Barley Labs. The accounting software company paid for a commercial for girls building toy company GoldieBlox during this year's game.
SapientNitronamed KV “Pops” Sridhar to the post of CCO in India. Sridhar was most recently CCO at Leo Burnett — India & Subcontinent.
Previously on Business Insider Advertising: