Clik here to view.
Campbell Soup Exec: Twitter's Ad Sales People Kick Facebook's Butt
Adam Kmiec, the global director of digital marketing and social media at the Campbell Soup Co., had some harsh words for Facebook's ad sales team at Business Insider's Social Media ROI Conference...
View ArticleClik here to view.
Facebook Just Lost A Key PR Exec To Pinterest (FB)
Annie Ta, a corporate communications exec at Facebook who's known to many in the media world, is jumping ship for Pinterest. The move is interesting because she brings a truckload of knowledge about...
View ArticleClik here to view.
The US Marine Corps Is On Pinterest!
Here's a social media surprise for you: The U.S. Marine Corps has an active Pinterest page. That's right, the über masculine branch of the armed forces has invaded the female-friendly hub as a part of...
View ArticleClik here to view.
Pepsi Social Media Chief Sums Up His Strategy In One Word: 'Homophily' (PEP)
George Smith, senior manager/social and CRM strategy at PepsiCo, used a bizarre word to describe Pepsi's social media strategy today at Business Insider's Social Media ROI conference: "homophily." He...
View ArticleClik here to view.
This L'Oreal Marketer Is 'Bored' Of Pinterest And Underwhelmed By FourSquare
Pinterest might be the social media mecca for women, but it has one high-powered beauty marketer yawning. "I was on Pinterest, but I stopped in the last couple months," Rachel Weiss, VP of Digital...
View ArticleClik here to view.
How To Get Advertisers To Stop Tracking Your iPhone (AAPL)
Did you know that Apple was tracking your engagement on the new iPhone 5? Well, it is. Luckily Apple's new iPhone 5 operating system, iOS 6, has a feature that allows users to limit developers from...
View ArticleThis Might Be The Best Spoof Of The Facebook Commercial — Today's Ad Brief
It's hard not to poke fun at Facebook's first-ever major ad campaign. The Wieden + Kennedy created spot does assert that "Chairs are like Facebook" after all — to which the Internet replied, "Umm ......
View ArticleClik here to view.
This Woman's Resume Explains Why W+K Has A Lock On Facebook's Ad Account (FB)
One of the less-noticed details about the new Facebook ad is how ad agency Wieden + Kennedy came to handle the business. The agency was chosen by Brand Creative Lead Jessica Sittig, according to Ad...
View ArticleClik here to view.
Meet The 30 Most Powerful Women In Advertising
The Mad Men era of advertising might be over, but sexual parity in the advertising industry has yet to be reached. Women make up only three percent of creative directors, and they don't match their...
View ArticleClik here to view.
Walmart Slams Analyst Who Accused It Of Running Deceptive Facebook Ads (FB, WMT)
Walmart just told us that BTIG analyst Rich Greenfield — who yesterday accused Walmart of using "deception" to gather likes on Facebook — was completely wrong to accuse the company of breaking...
View ArticleClik here to view.
Diet Coke Got A Weird 'Sexy Tattoo' Redesign By Jean Paul Gaultier (KO)
With relatively little fanfare, Coca-Cola let designer Jean Paul Gaultier create a limited edition set of redesigned Diet Coke bottles this summer, in which the bottles get Gaultier-inspired tattoos....
View ArticleClik here to view.
Female Creative Director Describes What It's Like Working For Sexist Clients
There's a common misconception that sexism in the workplace, particularly in an industry as creative as advertising, is (mostly) dead. Just look at some of the comments on Business Insider's list of...
View ArticleClik here to view.
Here's What Facebook's New 'Want' Button Will Look Like
People are going crazy over the announcement that Facebook, in a continued effort to woo advertisers since the IPO, announced that it's testing a "Want" button. Although someone at Facebook was...
View ArticleClik here to view.
This Crotchety Spokesman Made Charmin A Household Brand
Have you ever wondered why virtually all the people in TV commercials seem to be over-the-top, deliriously happy, all the time? After junior has thrown his food and drink all over the kitchen, mum...
View ArticleClik here to view.
Microsoft's 'Do Not Track' Plan Is In Tatters As Advertisers Vow To Ignore It...
Microsoft's "do not track" (DNT) plan for Internet Explorer 10 -- the browser will launch with ad targeting and tracking turned off by default -- will likely be ignored by the advertisers it is...
View ArticleClik here to view.
There's A Speculative Bubble In Digital Ad Tech
Last week’s column by Digiday’s Brian Morrissey – “Science vs. Art in Digital Advertising” — got me thinking. Brian doesn’t necessarily come right out and say that he emperor is naked, but does point...
View ArticleAlex Bogusky Bashes Coke Even Though His Old Agency Did Its Creative— Today's...
Sure, retired-ish ad legend Alex Bogusky's former agency worked with Coca-Cola — specifically Coke Zero — for years. That hasn't stopped the CP+B founder and healthy living advocate from creating a...
View ArticleClik here to view.
How The $3 Billion Web Video Business Is Supplanting TV Advertising
Who watches TV, on actual TVs, anymore? Sometimes, it feels like no one. In fact, most people do still watch traditional television when they are seeking longer viewing experiences, but that is...
View ArticleClik here to view.
How Microsoft's 'Do Not Track' Plan Will Guarantee That All Users Are Tracked...
Within the space of just 10 months, Microsoft appears to have achieved the exact opposite of what it wanted for Internet Explorer 10, which launches in a default "do not track" (DNT) position intended...
View ArticleMicrosoft's Leaked Ads Are Very Apple-Like (MSFT)
Four commercials (below) for Windows 8, were leaked on an Israeli website yesterday, hours after Steve Ballmer released his 2012 shareholder's letter — and they look very Apple-like. Taking a page out...
View Article