The Mad Men era of advertising might be over, but sexual parity in the advertising industry has yet to be reached.
Women make up only three percent of creative directors, and they don't match their male peers in the management ranks either.
For that reason, Business Insider Advertising decided to highlight the female movers and shakers in advertising. These are the CEOs, the chief creative officers, the creatives and the financial strategists that rule the global business known as Madison Avenue.
We selected these powerhouses based on nominations from our sources and readers, and our own extensive research. We weighted more heavily in favor of those women nominated by people who compete against them. The overall ranking is based on position, tenure, agency size, revenue growth, client access, and cultural impact on the ad world.
—With reporting by Christina Austin
30. Ina Choi, head of domestic business at Cheil Worldwide
Choi joined Cheil as a copywriter in 1984 and grew to be one of the most recognized creatives in Korean advertising.
Choi was appointed the first female executive in Samsung Group in 2000 and more recently filled the role of executive vice president. Her key client is Samsung.
Choi won a Direct Lion in Cannes 2012 for work that brought life to the often flat QR code trend. Choi was the mastermind behind an installation of 441 adjustable pillars with seven lengths that created the shadow of a QR code between noon and one p.m. that provided 25 percent store discounts.
29. Margaret Keene, executive creative director at Saatchi & Saatchi LA
Keene was taught by one of the best. In 1993, Keene joined Chiat/Day and served as Lee Clow's assistant and art director. Keene won her first award (there have been many since) on Apple's "Think different" campaign.
Keene jumped ship to Saatchi with her creative partner, Chris Adams, in 2011.
28. Stephanie Sarofian, svp managing director at Digitas' The Third Act
The Third Act is the unit of Digitas responsible for leading digital content strategy development for clients including American Express, MillerCoors, and Delta Air.
Sarofian launched the Digitas New Front, a digital content and online video marketplace, for brands, talent, distributors, and content creators. With almost 1,000 attendees, this year's event is responsible for the partnership of MillerCoors and Funny or Die. 2012 also marked the first year of the Digital Content NewFronts.
Sarofian was a director of photography and partner at The Image Bank NY before joining Digitas in 1994.
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