Why Fidelity Helped Push A 91-Year-Old Lady Out Of A Plane
Fidelity Investment is touting itself in a new ad campaign for helping push 91-year-old Marian Barnett out of a plane. Consensually, of course. "I've saved two years to sky jump," Barnett said in the...
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CHART: How America Spent $200 Million On Booze 'Pouches'
Alcoholic cocktail mixer "pouches" are the coming thing in the booze business, and through August of this year Americans have spent $200 million on the squeezable drink delivery devices. Brands like...
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Five Months Later, GM Still Isn't Buying Facebook Ads (FB, GM)
General Motors dealt a heavy blow to Facebook when it announced it would be pulling the $10 million a year it had been spending on ads with the social network days before Facebook's IPO. In July, the...
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9 Of The Craziest PR Stunts Ever Pulled Off By Automakers
Car makers are always trying to find a new way of promoting their brand and new cars. And with such a wide scope for reaching millions of people around the world, the internet has become one of the...
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See How 7 Brands Are Testing Facebook's 'Want' Button (FB)
Earlier this week, Facebook announced that seven different companies will be testing a new feature that allows users to "Like," "Collect," and (more exciting to the masses) "Want" a product. So far,...
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'The New eBay' Now Just Looks Like Pinterest — The Brief
First eBay got a new logo, and now comes the "cleaner, contemporary" redesign. And it looks a whole lot like Pinterest. Users can create personalized homepages and follow certain categories and...
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Apple Has Quietly Started Tracking iPhone Users Again, And It's Tricky To Opt...
Apple's launch of the iPhone 5 in September came with a bunch of new commercials to promote the device. But Apple didn't shout quite so loud about an enhancement to its new mobile operating system,...
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Omnicom Quietly Did A Huge Mobile Ad Deal — And No One Noticed (OMC)
Omnicom, the giant ad holding company that owns agencies such as BBDO, DDB and TBWA, did a revenue sharing joint-venture with mobile ad company Amobee earlier this year, the company tells us. The deal...
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Is Groupon's CEO About To Break One Of His Most Important Promises? (GRPN)
Groupon, once again, is attempting to dance down Madison Avenue with an ad agency, according to Ad Age. A source tells me that the report is somewhat premature, and that Groupon is actually only very...
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This Is Wendy's First New Logo Since 1983
After 29 years, Wendy's logo and mascot is getting a makeover. Gone are the boxy letters and circle-confined Wendy (inspired by founder Dave Thomas' daughter at age eight) in favor of a freer look...
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Prince Harry's Naked Photo Scandal Led To $23M Publicity Boost For Vegas
The Las Vegas Convention and Visitors Authority should be writing Prince Harry a thank you note. After the royal's naked party antics in August were viewed the world over, the free publicity Sin City...
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Coke's Mobile Ad Chief Uses The S-Word To Describe How Hard Her Job Is (KO)
Kim Siler, Coca-Cola's head of mobile brand strategy and global interactive marketing, told it like it is at a recent conference, when asked why not all of Coke's web sites were optimized so they can...
View ArticleSTEP BY STEP: How To Disable The New Ad Tracking Technology On Your iPhone
It's no surprise that advertisers can track your every move on your iPhone. But if you have an iPhone 5 or an Apple gadget running iOS 6, you can prevent advertisers from gaining access to your...
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REPORT: Mobile Advertising Revenues Are Rising Like Crazy
Mobile advertising is on fire. According to a report released today by the Interactive Advertising Bureau, mobile ad revenues have increased 92 percent in the last year, rising from $344 million in Q2...
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This Ad Agency Thinks It Knows How And Why Facebook Changed Its Post...
The aptly named social shop We Are Social is the latest agency to claim that Facebook changed its EdgeRank algorithm. Global managing director Robin Grant joined Team Detroit's Jeff Doak and...
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McDonald's Top Ad Man Explains Why The McRib Keeps Getting Yanked From The...
McDonald's has a problem with Christmas, and the holidays generally. It's not that McD's is against the festive season. Rather, it's that McDonald's can't really compete against the giant turkey and...
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How REM Taught Us Everything We Need To Know About Real-Time Bidding
I'm heading out for Austin today for business and hope to catch a few bands at Austin City Limits. Waiting for my flight I decided to look through my music archives and came across R.E.M.'s Automatic...
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How LinkedIn's Dan Roth Became The Most Powerful Business Journalist On The...
Even though most people don't understand his job description, Dan Roth might just be the most powerful business journalist on the internet. As executive editor at LinkedIn, he's the guy who makes sure...
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J&J's Global Ad Chief Just Fired Her Agencies — And Humiliated Them In Public...
Johnson & Johnson worldwide vp/marketing Kim Kadlec just fired one of her ad agencies, Deutsch — and then unnecessarily humiliated the shop in public. She lauded Deutsch's work on stage at the...
View ArticleSnoop Dogg Is Selling Hot Pockets
The artist formerly known as Snoop Doggy Dogg, turned Snoop Lion, is now shilling Hot Pockets. The rapper adapted the classic "Drop It Like It's Hot" to "Pocket Like It's Hot" for the microwavable...
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