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This Adtech Startup Just Hired Microsoft's First-Ever Employee
Marc McDonald, the first-ever salaried employee of Microsoft, hired in 1976, has joined adtech startup PaperG.PaperG runs an ad platform that allows any business, large or small, to automate the...
View ArticleWatch This Floppy-Haired Gamer Transform Into Leo Messi For FIFA '14 [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:A floppy-haired video gamer transforms into FC Barcelona soccer star Leo Messiin a new Wieden+Kennedy Amsterdam ad for FIFA '14 on Xbox....
View ArticleA Knife-Wielding 'Chucky' Doll Terrifies Bystanders In The Most Extreme...
There's been a global fascination with prank advertising, or "prankvertising," in the ad industry lately, suggesting some marketers think the best way to get consumer's money is by absolutely...
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YouTube’s New Comments Policy Is Sanitizing YouTube For Advertisers — And...
In September, YouTube changed its policies to require users to log in to their Google+ accounts before they could leave a comment on one of the videos uploaded to the site.From a business perspective,...
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PICTURES: Look Inside The New Google Showrooms That Will Challenge Apple's...
A few hundred million people visit Apple stores around the world each year, and though the number of visitors seems to be plateauing, the stores' marketing appeal is undeniable. Now Google is seeking...
View ArticleThis New Autocomplete Ad Shows What SHOULD Come Up When You Do A Google...
A series of ads in which misogynistic Google autocomplete searches were superimposed over women's mouths became an Internet sensation last month, and the campaign from international advocacy group UN...
View ArticleHere's How The JFK Library Is Promoting The Anniversary Of Kennedy's...
Friday marks the 50th anniversary of President John F. Kennedy's assassination, on Nov. 22, 1963. On that day in Dallas, his presidency was cut short after just two years. But in that brief time, JFK...
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Why Domino's Spent Millions To Fix Its Pizza
There is a great entrepreneurial story behind Domino's Pizza (NYSE: DPZ).The company was founded in 1960 by two brothers who borrowed $900 to pay for their first store and used a Volkswagen Beetle to...
View ArticleThis Video Shows That Chewing Gum Makes You Seem More Fun
Gum chewers have an image problem, according to Beldent, the South American name for Trident gum. They are stigmatized, presumably for being irresponsible, reckless, and tasteless.Beldent thought they...
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The Entire Objective Of This UNICEF Video Game Is To Make It To The Bathroom
Tuesday was the United Nations' first World Toilet Day, meant to shed light on the fact that there are 2.5 billion people in the world without access to a safe, sanitary toilet.UNICEF, the UN's program...
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These Are The 50 Sexiest Advertising Executives Alive
It's starting to get cold outside, so we at Business Insider Advertising figured we'd give you something hot to warm you up.It's our annual list of the Sexiest Advertising Executives Alive. Like last...
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McDonald's Axes The McRib — Here's How You Can Find A Store Still Selling It...
Good morning, AdLand. Here's what you need to know today:McDonald's will not be selling the McRib nationally this holiday season, a result of its attempt to simplify its menu in the wake of several new...
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Look At The Anti-Google T-Shirts And Coffee Mugs Microsoft Just Started Selling
After saying earlier this year that it wouldn't give up its anti-Google advertising campaign, Microsoft is upping the ante by selling "Scroogled" t-shirts, hats, and coffee mugs this holiday...
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One Of America's Hottest Admen Just Admitted His Industry Is Fundamentally...
With annoying pop-up ads assaulting desktops and smartphones, it's easy for advertisers to become as jaded as the people avoiding their work.David Droga, founder of the New York agency Droga5, wrote an...
View ArticleWhat The PS4 Controller Would Look Like If It Were Made Out Of Oreos
Oreo has established itself as a real-time marketer with their famous Super Bowl blackout tweet and their Daily Twist campaign, both from agency 360i.Today, they're celebrating last week's PS4 launch...
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This Stat Shows Online Publishers Don't Care Whether People Can See The Ads...
One of the biggest flaws of online display advertising is that, for a variety of reasons, marketers often wind up paying for advertising slots that users either can't or won't actually look...
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Pepsi Forced To Apologize For Cristiano Ronaldo Voodoo Doll
Pepsi's Cristiano Ronaldo ads went viral yesterday, but in the worst way possible for the company.Before yesterday World Cup qualifier between Portugal and Sweden, Pepsi's Swedish branch posted several...
View ArticleThis Ad Exploits Every Irish Cliche And Stereotype Imaginable — And Is Still...
A European ad for Tullamore Dew Irish Whiskey manages to boil down Ireland into a three minute short film. It's got rolling green hills, a somber mood, a Catholic church, and men singing over drinks....
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Wall Street Mostly Hates Adtech IPOs
The past few years have not been particularly kind to advertising technology companies who've tried their luck on the stock market.Despite big revenues and huge promise, most of the companies in the...
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Twitter's New Ad Targeting Product Leaves TV Out In The Cold [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Twitter introduced a new targeting product to allow advertisers to target people who have tweeted about a given television show, even if the...
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