How Blue Cross Blue Shield Is Taking Advantage Of The Obamacare Rollout Disaster
Blue Cross Blue Shield wants consumers to know there are other places to buy health insurance as the Obamacare fiasco continues. Sure, a client will miss out on government subsidies available only...
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The Smart TV App Revolution Is Coming: Here's What You Need To Know
The app store phenomenon, centered on smartphones and tablets, has been the biggest story in software for the past five years.Its next logical destination: the living room, via smart TVs and set-top...
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Why Nissan Bought Someone 4,500 Ladybugs
Of all the places you'd expect a large corporation to go trying to make friends, Reddit would be one of the most risky locales you could imagine. Its famously clever users don't suffer fools gladly,...
View ArticleFinally, Someone Wants To Hear About Your Video Game Exploits
It can be hard for a guy to see his girlfriend not appreciate his impressive "Call of Duty" killstreak. Or for a girl gamer to be embarrassed to tell her friends that she beat the latest "Assassin's...
View ArticleThe Adorable AT&T Kids Return To Talk Turkey In A New Ad For Thanksgiving
Over the past year and half, the combination of actor Beck Bennett's comedic chops and a bevy of adorable kids saying the darndest things have helped make AT&T's "It's Not Complicated" campaign...
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Kia Will Advertise This New Luxury Car In The Super Bowl
After running twospots at last year's big game, Korean automaker Kia Motors will return to the Super Bowl to promote its new luxury sedan, the K900.At an entry price of $50,000, the rear-wheel drive...
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After 6 Different Business Models And $120 Million In Funding, This Adtech...
Adchemy, the Foster City, Calif., adtech startup, sold its lead generation business to XL Marketing earlier this month. So we thought it was a good time to check in with Murthy Nukala, the company's...
View ArticleThe Top 5 Most Shared Ads Of 2013
The past year's most viral ads were shocking, scary, or hilarious, but they all triggered a strong enough emotional response to inspire the viewer to share them with friends.Video technology company...
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How An Obscure YouTube Account For Truckers Became The Biggest Thing In...
It's not often you see advertisements for big rig, commercial trucks. After all, the market for those massive vehicles is pretty much limited to small business owners and large corporate executives,...
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The 10 Biggest Social Media Marketing Fails Of 2013
There are some good corporate social media accounts out there. Oreo churns out cute ads based on current events, and the British cell provider Tesco Mobile caught the Internet's attention with...
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Check Out This Music Startup's Graffiti-Covered New York City Office
The digital music advertising company F# (pronounced "eff sharp," like the music note) was founded in 2012 to help brands create high-quality music experiences using streaming services like Spotify.By...
View ArticleWatch Kevin Garnett Use 'Beats By Dr. Dre' To Quiet Heckling Knicks Fans [THE...
Good morning, AdLand. Here's what you need to know today:The Brooklyn Nets' Kevin Garnett stars in a clever new spot for Beats By Dr. Dre, in which he uses the Beats headphones to drown out jeering...
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A Small Girls' Toy Company Claims The Beastie Boys Want To Ban This Video
By the time the Beastie Boys' Adam Yauch passed away last year, the man better known as MCA had earned a reputation as an elder statesman of hip-hop, defined as much by his contributions to the...
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Apple Thinks People Still Don't Know What An iPad Can Do
It's been two years since Steve Job's death, and Apple and its lead agency TBWA\Media Arts Lab are still trying to figure out the brand's identity without him at the helm.We've written about Apple's...
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For Just $10,000, You Can Own A Ball Of David Ortiz's Facial Hair
The Boston Red Sox had an embarrassing collapse in 2011 and in 2012 finished last in their division for the first time in a decade. The team needed to work together if they were going to bounce back....
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Why Advertisers Could Pay Your Entire Phone Bill By The End Of Next Year
With more and more people using their smartphones to play games, read the news, and watch video, mobile phones are being used as content devices more than they're being used to actually call people.But...
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How Advertisers Learned To Target People Who Hate Ads
We live in an age where vintage ads with ridiculous claims can be used as ironic decorations, and an anti-corporate magazine called AdBusters can launch "Occupy Wall Street" as a global movement.In an...
View ArticleThis Boise TV Anchorman's Impersonation Of Ron Burgundy Was So Good He Became...
For Halloween this year, Boise, Idaho sports anchor Paul Gerke read his entire segment on local college sports as Ron Burgundy, Will Ferrell's gaffe-prone protagonist from the 2004 movie...
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Miley Cyrus May Be Starring In A Very Expensive Super Bowl Commercial For...
Pistachio maker Wonderful is known for using Internet favorites like Dennis Rodman and Keyboard Cat in their weird, minimalist ads, and they had a big hit with Psy's "Gagnam Style" Super Bowl spot last...
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Facebook And Google Are About To Overtake All Of TV In Audience Size
This weekend, Business Insider wrote a long, detailed piece covering all the ways cable is losing subscribers and television advertising dollars are poised to move to digital media.A recent analyst...
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