Watch This Floppy-Haired Gamer Transform Into Leo Messi For FIFA '14 [THE BRIEF]

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A floppy-haired video gamer transforms into FC Barcelona soccer star Leo Messiin a new Wieden+Kennedy Amsterdam ad for FIFA '14 on Xbox. Featuring the tagline "It just got real," the ad shows a young man sitting on his couch playing Xbox when his skin begins to crack, beginning a rapid, fairly bizarre transformation into the world's greatest soccer player:

Googleagreed to pay $17 million to 36 U.S. states and Washington D.C. to settle a privacy suit filed after Google developed a workaround to ignore the block Apple's Safari browser put on tracking cookies.

Publicis Dallas hired Brad Roseberry for the new role of chief creative officer. Roseberry was previously an executive creative director at TBWA\Chiat\Day in New York.

A group of Pandora mobile users received an unwanted push notification asking them to share their calendar data, according to a report from Digiday. The notifications were sent by a mobile advertising network that sold Pandora's unused inventory.  

NASCARhired Kenny Mitchell, previously of the NBC-owned extreme sports organizer Dew Tour, to be its managing director of brand and consumer marketing.

JC Penneylaunched its first holiday campaign under new marketing chief Debra Berman with an ad made by Doner, one of three new agencies Berman brought in since taking over this past summer. 

Facebookhired Michelle Morris, Google's auto industry director, to sell ads to the automotive industry. Prior to Google, Morris worked on the Chrysler account at BBDO.

Chryslermoved its $30 million Mexican advertising creative account to the U.S. Hispanic agency Richards/Lerma.

TBWA\Chiat\Day New Yorkexpanded its creative team with a pair of new creative directors and a design director. Mother alums Erik Holmdahl and Beth Ryan will serve as creative directors on the Jameson account, and Melatan Riden comes over from Lipman to fill the new design director position.

Previously on Business Insider Advertising:

• Ad Exec: 'I Struggle To Think Of Any Of Our Clients Who Would Be Willing To Even Pilot Advertising On Snapchat'

• With Sales Stagnant, McDonald's Q4 Hinges On The Return Of The McRib

• One Thing The British Understand About The Holidays That Americans Will Never Admit

• Why Every Little Girl In Louisville Is Being Told 'You're Not A Princess'

• What Fine Art Would Look Like If It Were Sponsored By Nike

• Manchester City Players Do Dribbling Tricks All Over New York City In An Ad For NYC's New MLS Team

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