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The E*Trade Baby Might Get Fired
The future of the E*Trade baby, a six-time Super Bowl celebrity, is unclear today as the company changes ad agencies under a new chief marketing officer.Such changes often lead to new creative...
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Report: Facebook's Q2 Ad Revenue Will Fall 25% (FB)
Standard Media Index, a media adspend measurement company that claims to capture 60% of ad agency spending, claims that Facebook's ad revenues fell 25% in Q2 2013.We are skeptical.Facebook is scheduled...
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Brands Are Already Tweeting Corny Stuff After The Birth Of The Royal Baby
Prince William and Kate might have waited four hours to announce the birth of their son, but brands didn't hold their breath when it came to capitalizing on the royal baby's arrival on social...
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'Hamburger Helper' Did Something Drastic To Attract Younger Customers
General Mills is revamping Hamburger Helper. The company's first move? Drop "Hamburger" from the name as young consumers increasingly turn to chicken and fish, reports Venessa Wong at Bloomberg...
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People Are Way More Likely To Click On This One Type Of Facebook Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Native Facebook ads, embedded in the newsfeed, perform much better than right rail ads, says Adobe. People click on newsfeed ads 14% more than...
View ArticleAD OF THE DAY: Violinists Used Bows Made Of Human Hair To Play 40 Songs
To show the hair-strengthening power of Cream Silk condition, Unilever and JWT Singapore and Manila pulled off a surprising stunt.Rather than show women brush or pull their hair to demonstrate...
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San Francisco Might Ban Planes With Ad Banners
SAN FRANCISCO (AP) — Planes with advertising banners may become a thing of the past in the sky above San Francisco.San Francisco supervisors are mulling an ordinance that would ban aerial advertising...
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Wall Street Is Punishing Adtech Players For Their Delusional Thinking About...
If you're looking for signs of the adtech bubble popping, then Ad Age may have found a couple for you. Three high-profile adtech companies went public in the last year and a half — Mobile ad network...
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REPORT: Twitter Will File IPO By End Of The Year
Twitter will file S-1 papers with the SEC for an IPO before the end of the year, according to Mike Isaac at AllThingsD:An IPO that likely isn’t that far off, according to numerous sources. Many expect...
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Chevy Made An Ad About Female Truckers That Every Driver Should Love
As Chevrolet unrolls its new campaign for the 2014 Silverado, a lot of the effort has been dedicated to showing the deep bond between "a man and his truck."But Chevy is trying expand upon its...
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VW Turned A Beetle Into An Underwater 'Flying' Shark Cage For Shark Week
Discovery Channel's Shark Week might be bad news for seals, but it means great things for Beetles.Last year, Volkswagen and Discovery transformed a Beetle into an underwater shark cage. Now the...
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Facebook Q2: Zuckerberg Delays $1 Million Video Ads That Will Kill TV (FB)
The big question we're hoping Facebook CEO Mark Zuckerberg will answer on his Q2 earnings call is this: When will Facebook fire its broadside at the TV business by finally rolling out the first of its...
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Companies Can Use The Laws Of Gravity To Be Better At Marketing
In a previous post, I explained how the laws of the universe can help businesses do better marketing. In this post, I focus on how the law of gravity can help marketers to formulate more effective...
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Twitter And LinkedIn Are Expanding Their Ad Offerings [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Yesterday LinkedIn announced its ad business is growing. The platform just launched a Sponsored Updates feature that appears in members'...
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Social Media Targeting Firm LocalResponse Is Looking For Buyers And Sellers
LocalResponse is shopping around for acquisitions. Or maybe it wants to acquire something itself.That's the two-fisted message of a recent Ad Age story on a changing of the guard at the company.The...
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Statistical Proof Is Piling Up That Apple's Ads Are Failing (AAPL)
Apple's new ads are failing.Here are the 10 most effective ads of Q2 2013, according to Ace Metrix, a company that measures audience responses to commercials. The No.1 spot was by AT&T, advertising...
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Twitter Hijacked This Guy's Name And Photo To Make Fake Tweets Promoting Its...
We're sure Twitter meant no harm. But Philadelphia-based distance runner Neil Gottlieb is fuming.Yesterday, Gottlieb was told by a friend that his Twitter account had been used in a blog post by...
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These Racist Texas Car Ads Are Offensive To Almost Every Group
Inspired by "The Lone Ranger," Texas car dealership Charlie Clark Nissan released an ad that just screams racial insensitivity.The commercial opens with clearly Caucasian Clark dressed in Native...
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Google's New Ad For The Nexus 7 Tablet Is All About 'Glossophobia' (GOOG)
The star of Google's new ad for the Nexus 7 tablet is a middle school kid who is terrified about having to deliver a speech in front of his class — and the girl he has a crush on.So he researches...
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Facebook Q2: Huge EPS Beat, Stock Up 15% After Massive Increase In Mobile Ads...
Facebook's Q2 2013 earnings have blown away expectations on both topline revenues and bottom line earnings per share.The beat came on a massive increase in mobile advertising, which was ~$656 million...
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