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Ryanair Is Going To Start Plastering Ads On Its Planes To Make Money
From the notoriously cheap European airline that once considered charging passengers for using the toilet, Ryanair has come up with a new money-making scheme: Paint other companies' logos on its 303...
View ArticleOne Of These Ads Will Win The Emmy For Best Commercial Of The Year
The Emmys aren't just for your favorite TV shows. There's a prize for what comes in the commercial breaks, too.Four ads were nominated for the Best Commercial Emmy Award today.Google Chrome, Nike,...
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This Is Why Google Missed Its Q2 Revenue Expectations (GOOG)
Google's revenues came in light in Q2 2013, at $14.11 billion instead of $14.4 billion. Here's why: The ongoing, historic decline in click prices is faster than the growth in total paid clicks.As we've...
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Hooters Changed Its Logo For The First Time In 30 Years
"Breastaurant" lovers might want to sit down.Hooters has changed its logo for the first time in 30 years."We wanted to give 'Hootie' a facelift along with the stores,"chief marketing officer Dave...
View ArticleAD OF THE DAY: First Cheerios Ad Since Biracial Family Spot Will Make You Cry
Almost two months after finding itself the target of racist internet trolls, complaining that Cheerios used a biracial family in its ad, General Mills has released a new, masterful commercial.It feels...
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Layoffs At CP+B After Loss Of Old Navy [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:CP+B laid off 21 people, less than 3% of its office, following its loss of Old Navy as a client. The shop worked with the retailer for five...
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This Hugely Famous Model Is So Heavily Photoshopped in Calvin Klein's New Ads...
Calvin Klein has begun a new round of advertising for its underwear line, and this ad — like almost all CK advertising — looks fantastic.But can you guess who the new face of Calvin Klein Underwear is?...
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Quantcast Has Declared War On 'Retargeting' Inside Facebook (FB)
Quantcast, the company best known for its web traffic measurement business, has struck a deal to start serving ads inside Facebook — and CEO Konrad Feldman believes he's going to be a lot better at it...
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Even Brands Can't Wait For The Royal Baby To Be Born
It seems like the whole world is impatiently waiting for the royal baby to be born, and that includes marketers.Considering the recent emphasis the ad world has put on real-time marketing — exemplified...
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These Golf Tee Markers Prove That Every Small, Insignificant Detail In Sports...
The LPGA is in Ohio for the Marathon Classic this week. As you can see in the image at right, they are using miniature Marathon gas pumps as tee markers to indicate where players are to tee off (see...
View ArticleThis Innovative Lexus 2014 Ad Was Made By 212 Instagrammers
Brands have been utilizing influential Instagram users to promote their products almost since the platform's inception, but Lexus just found a new, awesome way to utilize talented camera phone users.To...
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Kids Don't Understand Why People Protested Cheerios' Ad Starring A Mixed-Race...
In late May, a seemingly benign Cheerios commercial that happened to feature a mixed-race family incited an avalanche of hate from, for lack of a better word, idiot racists on YouTube.Reactions were so...
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Did You Notice These 22 Companies Changed Their Logos In 2013?
This week, Hooters subtly changed its logo for the first time in 30 years.But the "breastaurant" is just one of many very recognizable companies to get a logo makeover this year.Did you notice that...
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The Locket App Will Pay You Just For Using Your Phone
On the list of things we enjoy spending money on, our cell phone bills rank at the very bottom — right next to filling up the gas tank. It's not that we're overcharged as much as we're constantly going...
View ArticleMicrosoft Released An iPad-Bashing Ad At A Really Bad Time [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Microsoft made another ad that bashes the iPad and exalts the Surface RT tablet. The spot came out Friday, the day after Microsoft announced it...
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Marissa Mayer May Have Borrowed From Google To Fix Yahoo's Ad Revenue Problem...
Yahoo CEO Marissa Mayer may be overhauling Right Media, its big display advertising exchange, and using Admovate to do it, according to Adweek. That's news because a few months ago, the rumor was that...
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they're watching, and these...
View Article'How I Met Your Mother' Kids Lose It In Funny Final Season Trailer
It turns out that "How I Met Your Mother" protagonist Ted's kids are just as annoyed as we are that it has taken him eight years to tell them one simple story.CBS revealed a hilarious first trailer...
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Billboards In The UK Tell Illegal Immigrants 'Go Home Or Face Arrest'
Large adverts carrying the warning "Go home or face arrest" are being driven around six London boroughs this week in a new Home Office pilot scheme to encourage illegal migrants to leave Britain.The...
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Hot Pockets Makes Changes To Appeal To Maturing Millennials
Hot Pockets is hoping a "Better Taste. Better Quality" campaign will appeal to maturing millennials.Bloomberg Businessweek reported that the microwaveable turnover maker, owned by Nestlé, is targeting...
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