To show the hair-strengthening power of Cream Silk condition, Unilever and JWT Singapore and Manila pulled off a surprising stunt.
Rather than show women brush or pull their hair to demonstrate strength, Unilever turned treated human hair into violin bows to be used by a professional quartet.
Bows are typically constructed out of horse hair because of its strength, but the human hair lasted the entire length of a concert shown in the ad.
Watch the spot below: