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Advertisers May Capitulate On Tracking Cookies: 'That Is No Longer Tenable'
Up to 50% of web users' browsers are sending "Do Not Track" (DNT) signals to advertisers, and the ad business is considering abandoning its insistence that it will ignore many of those signals,...
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Facebook Has Banned Ad Price 'Arbitrage' (FB)
Facebook has changed its policies to prevent media buyers over-charging for Facebook ads through what some in the industry call "arbitrage"— the practice of buying ad inventory cheaply and selling it...
View ArticleThis Grand Theft Auto V Gameplay Ad Has Been Seen 6 Million Times in Just 24...
This ad for Grand Theft Auto Vhas been watched 6 million times in just 24 hours. The new version of the Rockstar game is back in Southern California. It launches Sept. 17.Adtech is in a bubble poised...
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The Postal Service Sells Your Info To Advertisers — Here's How To Stop Them
Forget your email spam folder for a minute – if you're fighting a losing battle with junk snail mail, the United States Postal Service may very well be complicit, reports Adam Tanner of Forbes.Here are...
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The SEC Says Hedge Funds Can Advertise To Everyone Now
WASHINGTON (AP) — For the first time, hedge funds will be allowed to advertise to the general public under a rule adopted Wednesday by federal regulators.The Securities and Exchange Commission voted...
View ArticleAnd Now For Some Brilliant Slogans Hedge Funds Should Consider For Their Ad...
The news that the SEC will begin allowing hedge fund to publicly advertise has set Twitter ablaze with suggestions for slogans. Or, as they say on twitter, #hedgefundslogans.Some of our favorites:"Fee...
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Microsoft Could Outsource Its Entire Ad Biz To Facebook Or Yahoo [The Brief]...
Good morning, Adland. Here's what you need to know today:Will Microsoft outsource its advertising to Facebook in its big corporate reorg?Adweek has some informed speculation about the Advertising...
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Mark Penn, Microsoft's Master Of Dark Political Arts, Gets A Boost In The...
In Microsoft's new corporate reorganization, a newly centralized Marketing Group will be led by Windows CMO/CFO Tami Reller and ... Mark Penn, who only joined the company last August.Penn came from...
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This Water Repellent Chemical Spray Is One Of The Most Incredible Things...
We don't normally recommend infomercial videos to our readers, but trust us on this one: This commercial for Rustoleum's NeverWet water-repellent spray is mind-boggling.NeverWet's "super-hydrophobic...
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How Social Media Is Being Used To Amplify TV Advertising
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they're watching, and these...
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This Fiat 500 Was Created With 13 Naked Models And Body Paint [The Brief]
This ad for the Fiat 500 Abarth has been created entirely by naked models wearing only body paint. It's a great idea but not an original one. See our gallery of body-painted models posing as motorbikes...
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RadioShack Borrows A Trick From Apple In Its New Logo And Store Redesign
RadioShack, long the poor dowdy cousin of the electronics retail business, is sprucing up its image with a new logo and redesigned stores.The new brand marque ditches the 1990s-style serif font in...
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There Is A Hidden Message In The New Wendy's Logo
Late last year, Wendy's debuted a new logo, its first for 29 years, and a new ad campaign from Publicis Kaplan Thaler.The new look dumped the boxy old Western lettering the restaurant chain used to...
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Shazam Just Made A Deal With This Ad Agency [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Shazam made a deal with ad agency Young & Rubicam. Although the partnership is non-exclusive, Y&R is using it to show the rest of the ad...
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Apple, Mozilla Blast Advertisers In 'Do Not Track' Fight
Things are looking dire for the online advertising business which, for almost two years, has been fighting tooth and nail against standardizing "Do Not Track" in a way that would make it impossible to...
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Twinkies Is Going After A New Demographic — Bros
Cream filling enthusiasts across the country are rejoicing at the highly anticipated comeback of the nutritionally questionable Twinkie— one Rhode Island woman even got injured in the rush to buy boxes...
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AD OF THE DAY: Rooney Mara And David Fincher Team Up For A Stunning Calvin...
Actress Rooney Mara paired up with director David Fincher on a new project — this time a 60-second ad rather than a feature film.Fincher directed Mara in a new spot for Calvin Klein's new fragrance,...
View ArticleOld Navy Splits With The Ad Agency That Made Its Fake Kim Kardashian...
Good morning, AdLand. Here's what you need to know today:Old Navy and its ad agency of five years, CP+B, are parting ways. The shop created many memorable ads for the retailer, including the strange...
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eBay's New Ad Exchange Raises A Question: What If It Acquired Online Ad Giant...
eBay has opened another private ad exchange, this time in Australia, to serve advertisers who want to target people shopping on the auction site. This exchange follows the ones opened earlier in the...
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Marissa Mayer's Biggest Problem With Tumblr, Summed Up In A Single Quote (YHOO)
Bloomberg asked Rob Norman, chief digital officer of WPP's media-buying giant GroupM, what he thought of Tumblr, and Norman replied:“The acquisition strategy is either not especially clever or too...
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