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This Is The Most Impressive Vine Brand Campaign We've Seen Yet
With Vine sitting on top of the U.S. App Store's list of free apps, advertisers are finding ways to master Twitter's six-second video sharing platform.Although a 12-person peanut butter company found a...
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AppNexus CEO Admits Original Web Ad Prices Are Sometimes Not Revealed
Spring has brought with it a season of confession in the online ad world: AppNexus CEO Brian O’Kelley recently told a conference that his company does not always reveal the original price of ad media...
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Google: Developers Can't Use Google Glass For Advertising
Google is about to send a batch of Google Glass headsets to developers (and people who won a Twitter contest) with one condition: the Mirror API states that they can't serve ads on the device.The...
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Digital Advertising Has Now Blown Past All Other Media But One...
The IAB Internet advertising report for 2012 is out.Overall, digital advertising grew a respectable 15% in 2012, with the biggest increases coming in search, mobile, and display.The industry totaled...
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German Parenting Magazine Uses Photos Of Sexting Teens In New Ad Campaign
German parenting magazine Fritz + Fraenzi launched a new marketing campaign that veers from thought provoking to borderline inappropriate. (Warning: Although there is no nudity, the ad may not be...
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Mark Zuckerberg Really Did Stand Fully Dressed In A Pool For Facebook's New Ad
Last week, Facebook started unrolling a series of television ads for its new invention: Facebook Home.The campaign revolves around escaping from boring situations, be it sitting by your aunt at a...
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AD OF THE DAY: The Sudden Twist In This Cliched Ad Will Make You Cry At Your...
BBH London's new PSA for first aid education gets its point across, turning a cliched format — the heart-tugging cancer ad —on its head.The video ropes viewers in from the start with the dramatic story...
View Article13 Years Later, News Corp. Finally Creates A '21st Century Fox' Brand (NWS)
Bloomberg reports that when News Corp. spins off its TV and film entertainment division, it will be called 21st Century Fox. Within that, the movie studio unit will retain its current name, 20th...
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Marissa Mayer Explains Yahoo's Display Ad Revenue Drop [THE BRIEF]
Good morning, AdLand. Here's what you need to know today: Yahoo revealed in its quarterly earnings call that its display advertising fell 11% to $455 million. Mayer said that the decline was in large...
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Epicurious Used Boston Bombings To Push Cranberry Scones On Twitter
Epicurious, the food web site owned by Conde Nast, went there: The morning after the Boston Marathon bombings it suggested Bostonians could uses some cranberry scones or some energy breakfast cereal on...
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What Massacres Would Look Like If Gunmen Used 18th Century Muskets
Gun control advocates may be losing the political battle in the U.S. — they have a lot less money, after all — but they're winning when it comes to ad creativity.This spot for States United to Prevent...
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Side-By-Side FBI Sketches Show Women Think They're Less Attractive Than...
Dove's new "real beauty" campaign, by Ogilvy, employed an FBI sketch artist to help show women that they are more beautiful than they think.Without ever seeing the women in question, forensic artist...
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Budweiser Thinks This New Can Will Attract Millennials
Budweiser is releasing a new bow-tie-shaped can to attract young people to its brand. The can, whose shape is apparently inspired by Budweiser's logo, contains 11.3 ounces of beer compared to the...
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New York Bike Race Pulled This Ad That Looks Eerily Like The Boston Bombings
In the aftermath of the Boston Marathon bombing, Bike New York's 5 Boro Bike Tour pulled ads that depict two explosive flames bursting up in the air at the race's start line.They have been plastered in...
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Why Citibank Eliminated Its Digital Marketing Department
In a crowded conference hall filled with digital ad marketers, Citibank North American head of consumer marketing Vanessa Colella explained why it made perfect sense that one of her first orders of...
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Google Is Offloading Its Most Disliked Advertisers Onto Yahoo (GOOG, YHOO)
A policy change at Google and a new search deal signed by Yahoo! show that the former has offloaded one of its least-liked advertising clients onto the latter.In December, Yahoo signed AVG Technologies...
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American Apparel CEO: This Is How I Would Have Run JCPenney (JCP, APP)
American Apparel CEO Dov Charney was in New York recently and we got a chance to speak to him.We wanted to know what he would do to fix JCPenney.Don't laugh, there are similarities between JCP's...
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We Asked Turn CEO Bill Demas When He Was Going To IPO — Here's What He Said
Isn't it about time Turn, the big web advertising buyer, went public?The signs suggest that may be a possibility:The company claims it is the No.1 "demand-side platform" among real-time bidding web ad...
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FTC Chair Slams Current 'Do Not Track' Norms [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:FTC chair Edith Ramirez is not pleased with the Digital Advertising Alliance's Don Not Track self-regulatory program that has been in place for...
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Google Exec Reveals Secrets To Its Brilliant, Tear Jerker Ads
While Google is known for its innovative technology, its creativity has also spread to another realm: Marketing."Not only am I dumbest guy at Google, but I'm the sappiest," Google Creative Lab CCO...
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