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16 Ads That Changed The Way You Think
There are good ads, and then there are ads that change the world. Many ads change a brand, few change society or its culture. Some were highly successful, Such as Benetton's HIV campaign in the early...
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INTERNS VOTED: These Are Their 20 Favorite Advertising Internships In The U.S.
Earlier this week, we announced the preliminary results of the best advertising internships in the United States ranked by the people who know—the interns themselves. Internship King, a year-old...
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Hey Californians: Here Are The 11 Weirdest Foie Gras Dishes That Are Now...
On July 1, California restaurants said au revoir to serving foie gras legally on their menus. In the days leading up to the ban—violators face a fine of up to $1000 a day—foie aficionados were...
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IBM Is Testing An 'Augmented Reality' Mobile Shopping App—Here's Today's Ad...
Before everyone gets his or her own pair of Google Goggles, IBM is bringing consumers an augmented reality mobile app that will help them with everyday shopping trips. Basically, shoppers will list...
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Here's Facebook's Official Statement On The New 'Want' Button (FB)
Facebook declined to deny to Business Insider that it will roll out a new "Want" button to sit alongside its oft-used "Like" thumbs-up signifier. We noted last week that code for a "Want" button was...
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Mobile Ad Network Jumptap Closes $27.5 Million Funding Round Prior To IPO...
Jumptap, a mobile advertising network, just announced that it has raised $27.5 million in a financing round. Funding came from existing investors (WPP, General Catalyst Partners, Summerhill Ventures,...
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Siri Screws Up Identifying Poisonous Plants In New Apple Ad
While Siri might get you into Hollywood A-list parties thrown by Martin Scorsese or John Malkovich, she might not be the most reliable camping buddy. Apple's new ad for the iPhone 4s, which took up...
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These Insider Graphics Show What's Going Right—And Wrong—With Advertising...
While there's vast speculation regarding the effectiveness of Facebook's overall ad business, people usually don't talk about the e-commerce side of things. Nanigans—an ad provider that powers 12,000...
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Applebee's Is Actually Selling A Line Of Life Sized Blow-Up Dolls
In an absolutely bizarre new marketing move, Applebee's and its advertising agency, CP+B, have decided to step away from food for a minute to make, market, and sell blow-up dolls. But really—you can...
View ArticleThis Video Shows What It Would Have Been Like If The Olympics Were In New York
As America watches the (somewhat ridiculous) Olympic Opening Ceremonies in London, some wonder what could have been, had New York been selected as the host for the 2012 games. While we'll never really...
View ArticleHere Are Apple's 'Dreadful' New Ads For The Mac (AAPL)
Apple aired three new ads last night during the Olympics for the Mac and the "Genius" bar at Apple's stores. The response to the ads has not been good. Fortune's Apple blogger Philip Elmer DeWitt...
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HEATMAPS: What You're Actually Looking At When You Look At Facebook (FB)
A recent study by Facebook ad buyer AdParlor showed that mobile ads on Facebook are much more effective—and much cheaper—than its regular ads. In fact, Facebook now books $500,000 a day in mobile...
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Why Does Everyone Hate Apple's New 'Genius' Ads? They're Awesome!
Everyone thinks the new Apple "genius" ads are "dreadful," BI's Jay Yarow reported this morning. (Everyone, that is, except for Jay, who thinks they're "fine.") Well, I watched all three of the ads,...
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Guess Which US Region Liked Chick-Fil-A More After The Anti-Gay Controversy
Every region in the US has shown a measured drop in its perception of Chick-Fil-A except for one. The country has been left torn after the Baptist Press published an interview with Chick-Fil-A...
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General Motors' Global Marketing Chief Is Out—Here's Today's Ad Brief
General Motor's global marketing chief, Joel Ewanick, is leaving the company after two years at the auto maker. According to the Wall Street Journal, he was ousted "marking the latest shake-up in the...
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Here's The $2 Billion Business That Facebook Wants To Dominate Next (FB)
Facebook's mobile ad revenue stream—at a run rate of $180 million a year—was the big news out of the company's Q2 2012 earnings call, but less attention has been paid to a piece of the company that...
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UPDATED: Was GM Marketing Exec Forced Out Over $32 Million Manchester United...
General Motors' chief global marketing officer Joel Ewanick resigned from the company Sunday after striking a questionable "European soccer-sponsorship deal," according to the Wall Street Journal....
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Do McCann And Goodby Have a Future With General Motors?
With General Motors' chief global marketing officer Joel Ewanick ousted from the company— perhaps due to a questionable sponsorship deal with Manchester United— it's time to ask where that leaves...
View ArticleThe Economics Of #NBCfail: 'What's More Important Than Public Opinion? Money'
If pissing off the Olympic audience were an event in London, NBC would be winning gold, silver, and bronze, every single night. Refusing to air even the most dramatic competitions live, the network...
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Slighted Go Daddy Girl Danica Patrick Has Joined A New Company
It looks like Nationwide Insurance has swooped up race car driver Danica Patrick as its new spokesperson after Go Daddy left her high and dry to launch a more "serious" advertising campaign—that ended...
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