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Drug makers have a sneaky way of describing side effects in TV ads
Drug makers are legally required to spend money telling you their products might lead to a series of horrifying side effects, up to and including death.Needless to say, for the pharmaceutical industry,...
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7 strategies Coca-Cola used to become one of the world's most recognizable...
Coca-Cola went from a cocaine-infused elixir in 1886 to a ubiquitous sugary drink by 1929.Now people in more than 200 countries drink 1.9 billion servings every day, according to The Coca-Cola...
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Instagram just gave us a hint about how big its ad business has grown (FB)
About five months ago, Facebook turned on the money jets for Instagram by opening up the photo-sharing site's ad network to advertisers of all sizes and letting them use Facebook's ad targeting tools...
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Artificially intelligent billboards might lead to the end of copywriters,...
M&C Saatchi is one of London's best-known marketing groups. The ad agency has many prominent clients including Google, Boots, HBO, and the UK Conservative Party. However M&C Saatchi also...
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The ads on Facebook are about to take over your phone screen (FB)
Facebook is officially launching the fast-loading, immersive mobile ad experience called Canvas that it previewed last fall.With Canvas, advertisers can create multimedia ads that will will open up to...
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Snapchat is starting to measure its ads like a TV network
A big frustration advertisers have had with Snapchat is there isn't a great way to measure performance on the platform. But Snapchat is figuring out a way to give brands more insight, and it seems to...
View ArticleBillboards are going to start tracking you using your phone
AT&T has paired up with Clear Channel Outdoor on a new billboard endeavor using new technology called Radar. The billboards will be able to track the phones of passersby to monitor how effective...
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This former ad agency CEO says the ad industry has 3 major delusions holding...
Bob Hoffman is the former owner and CEO of ad firm Hoffman/Lewis. After 22 years of experience with his own ad firm, Hoffman is convinced that "the marketing and advertising industries are currently in...
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The best thing about working at Facebook, according to someone who left and...
Facebook gives its employees a lot of sweet perks.But what makes Facebook a unique place to work isn't its vibrant campuses or cushy salaries. It's the sheer, insane scale of how many people use its...
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The FDA may finally start to crack down on drug advertisements
Could those slightly jarring animations of intestines dealing with diarrhea or bees with allergies be obscuring the risky side effects of prescription drugs?The FDA is looking into it. In a document...
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Online ads can change how you perceive the world
Do you ever get the sense that advertisements you see online know more about you than you might expect? Have you ever wondered why you’re being shown an ad for a product, only to realize later that you...
View ArticleWe talked to the ‘Most Interesting Man in the World’ about his retirement —...
Dos Equis released its final ad featuring actor Jonathan Goldsmith as "The Most Interesting Man in the World." Goldsmith began playing the role in 2006.Business Insider talked to Goldsmith about what...
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Audi says that intelligence is the new rock and roll
The folks at Audi have a fairly astute read on the mood of modern culture. It's evident in the kinds of technology the automaker is developing. Everything from electric and autonomous cars to SUVs with...
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Facebook is trying to explain how its new 'ethnic affinity' ads aren't really...
Universal Studios was able to show completely different trailers for Straight Outta Compton, the biopic of rap group NWA, to different racial groups on Facebook, thanks to a little-known feature on the...
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NBC has sold over $1 billion in Olympics advertising — and it's on track to...
NBCUniversal has sold more than $1 billion in advertising spots during its upcoming broadcast of the Summer Olympics starting in August. At this pace, the media company will set an all-time sales...
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18 false advertising scandals that cost some brands millions
In advertising, there's a big difference between pushing the truth and making false claims. Many companies have been caught out for peddling mediocre products, using wild claims like "scientifically...
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America's definition of sexy has completely changed, and retailers are toning...
What's sexy has changed.Think about it.Just over a decade ago, consumers were inundated with overtly sexual imagery.Abercrombie & Fitch was known for its extremely carnal imagery. The advertising...
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People are furious at actress Emma Watson after an ad from years ago went viral
People are furious at feminist icon, United Nations ambassador, and Hollywood star Emma Watson for an old Lancome ad.In 2013, she was featured in an ad for Lancome's Blanc Expert — a skin lightening...
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People are suddenly threatening to boycott American Eagle's wildly successful...
Aerie misfired, and people are furious.American Eagle's lingerie subsidiary has cultivated a reputation for being "body positive."But then the company announced that its viral #AerieMan campaign, which...
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These before-and-after photos show how much Victoria's Secret has changed
Victoria's Secret has figured out how to turn lingerie into a $6 billion business.A huge reason for the company's success is its very successful marketing strategy. It's known for being the beacon of...
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