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The bizarre history of Abercrombie & Fitch — and how the retailer is...
Abercrombie has transformed many times over the years.It went from an outdoor gear shop in the late 19th century to a retailer known for oversexed, borderline-softcore pornographic ads. It was later...
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Apple follows Microsoft out of the advertising business (AAPL)
Apple is essentially abandoning its six-year foray into the ad business, getting rid of the direct sales force it used to sell ads in its iAd platform and turning the platform over to publishers,...
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WhatsApp and Messenger are going to start monetizing
When Facebook acquired WhatsApp in 2014, investors wondered: With the messenger service seemingly committed to a subscription model for its primary source of revenue, could the social network be more...
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Ad-block software is approaching 200 million users — here's how publishers...
Ad-block software usage may be more common than previously thought. There are nearly 200 million monthly active users (MAU) of ad-block software globally, according to data from a new study by PageFair...
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Verizon is giving away free data — as long as it's used to watch advertisements
In recent years, the line between content and advertising has blurred.For example, because Americans are tuning out or skipping traditional television ads, companies have moved into more subtle ways of...
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Facebook is killing it in the U.S. (FB)
Yesterday, Apple CEO Tim Cook spent a lot of time blaming global economic conditions for the company's poor guidance. The stock finished down almost 6% today as a result.But Facebook just reported...
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The 15 worst corporate logo fails
An organization's logo is the first thing a prospective customer sees.And when it's bad, it can scare people away for good.We've gathered some of the worst logo fails of all time. These unintentionally...
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Equinox had a bizarre response after furious customers complained about its...
Equinox's latest imagery on its Facebook page has hit a nerve with many customers.The luxurious fitness chain is notorious for its controversial, sexy, and provocative ad campaigns.But this photo in...
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15 products you probably thought were healthier than they actually are
Most Americans say they want to eat healthier. It's a beautiful (and fairly new) thing.The problem is that most of us don't know how.But the next time you take a stroll down your grocery's "health...
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4 creepy psychological tricks companies use to get you to buy things
You may think you're in control of your buying decisions, but you're actually being subtly manipulated by marketing tricks.The human brain is a powerful reasoning machine, but it has its Achilles'...
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Victoria's Secret customers are furious about this 'trashy' ad they say...
Victoria's Secret's ads are notoriously sexy, but some consumers seem to think the retailer has gone too far.This photo, which was posted on the lingerie retailer's Facebook page, has infuriated some...
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The 10 Super Bowl ads people are already sharing like crazy
Super Bowl 50 isn't happening until Sunday, February 7, but some of America's biggest brands, including Acura, Doritos, and official Super Bowl sponsor Pepsi, have already aired teasers and commercials...
View ArticleThe famous #FollowMeTo Instagram couple who travel the world together are the...
We sat down with the #FollowMeTo couple whose travel photos became everyone's Instagram obsession to discuss their new campaign for Macy's #FollowINC.Produced by Jenner Deal. Camera by Eames...
View ArticleHere are the 4 best ads of Super Bowl 50
These are the four best commercials from the 2016 Super Bowl.Produced by Jacqui Frank. Original reporting byWill Heilpern and Lara O'Reilly.Follow BI Video: On FacebookJoin the conversation about this...
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The 10 most popular commercials from Super Bowl 50
The Denver Broncos defeated the Carolina Panthers 24-10 yesterday at Super Bowl 50. But for millions of viewers, the advertisements that play during breaks are just as exciting as the game itself.We've...
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Viacom and Snapchat are entering a multi-year advertising deal
(Reuters) - Viacom is said to be extending its deal with Snapchat which will allow it to sell advertising on the mobile app's behalf, the Wall Street Journal reported citing people familiar with the...
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This model — who was dropped from her agency for being 'too big' — was just...
Aerie has been taking the lingerie world by storm with consistently strong sales.The lingerie brand of the teen retailer American Eagle appeals to young women with its curvy models and unretouched...
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Sheryl Sandberg explains how Facebook got more small businesses to buy ads (FB)
A simple strategy shift helped Facebook turn a bunch of new small businesses into advertisers. COO Sheryl Sandberg said on stage at the Goldman Sachs Technology and Internet Conference in San Francisco...
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9 sneaky psychology tricks companies use to get you to buy stuff
From Facebook ads to TV commercials, you're constantly being bombarded by people trying to sell you stuff.And marketers may not be scientists, but they've mastered the art of using your psychology...
View ArticleThe NBA is moving closer to putting ads on jerseys
The NBA is expected to discuss adding ads to uniforms at an upcoming owners meeting. The NBA planning committee is reportedly seeking feedback from teams to determine if the proposal makes the April...
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