Many 'Back to the Future II’ predictions have come true — thanks to some...
We are not far from the October 21, 2015 Marty McFly visited thanks to some clever advertising campaigns.Produced by Devan Joseph Follow BI Video: On FacebookJoin the conversation about this story »
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This Dutch startup is designing a plan to beat Dropbox — and it's already...
Nalden, a man who goes by one name, thinks of his file-transfer startup as a museum.His company, WeTransfer, is still small, but biting at the ankles of companies like Box and Dropbox. Further down the...
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Google's average ad rates just keep falling, but Wall Street no longer seems...
Google had a blowout quarter yesterday. It beat earnings expectations and announced a massive stock buyback. Every analyst on Wall Street is screaming "BUY!"This is despite the continuation of a trend...
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AirBNB just lost its most valuable edge in the sharing economy
Over the past several days, Airbnb has swung through the full cycle of Internet outrage. It began on Wednesday in response to a series of ads that the home-sharing company had posted around San...
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It's no longer all about ads — here's how publishers, streaming sites, and...
While ads account for the bulk of revenue at most publishers, music streaming sites, and on apps, the subscription model is gaining traction.The business model allows digital media companies to provide...
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Why developers and marketers are bullish on the mobile-app ad
Mobile marketers have struggled to find an ad unit that leads to conversions, not just fat-finger clicks.But the mobile app-install ad — an ad that directs users to download a mobile app — finally...
View ArticleRemember the crazy Emirates commercial where men flew alongside a plane in...
Last week, Emirates Airlines astounded the world when it aired a commercial featuring two men in jetpacks flying alongside their A380 jumbo jet, 4,000 feet above Dubai.A stunt like this had never been...
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Does sex still sell? Abercrombie & Fitch is among sexy brands that are toning...
In its heyday, Abercrombie & Fitch was notorious for its sexy marketing campaigns.Some of the advertisements bordered on pornographic, and its quarterly catalog was often outrageous.And who could...
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Why 'header bidding' could be publishers' best bet for boosting revenue
There's no question that automation is transforming digital advertising.It has reduced media-buying inefficiencies and improved audience targeting.It's allowing both publishers and brands to deliver...
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Why celebrities' sneaker endorsements will never be as good as athletes'
This week’s biggest sneaker release is a collaboration with a rapper. That’s not much of a surprise to anyone who’s been following the partnership between Kanye West and adidas, which has integrated...
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The original Coke bottle turns 100 today — here's how it got its iconic shape
Monday marks the 100th anniversary of the iconic Coca-Cola bottle, packaging that is just as recognizable as the logo or product itself.In the book "Design to Grow," released earlier this year,...
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The 10 things in advertising you need to know today (GOOG, YHOO)
Good morning. Here's everything you need to know in the world of advertising today.1. Yahoo insiders say Marissa Mayer is an indecisive micromanager and may be looking to quit.Executives and staff at...
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The 15 worst corporate logo fails
An organization's logo is the first thing a prospective customer sees.And when it's bad, it can scare people away for good.We've gathered some of the worst logo fails of all time. These unintentionally...
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Why developers and marketers are bullish on the mobile-app ad
Mobile marketers have struggled to find an ad unit that leads to conversions, not just fat-finger clicks.But the mobile app-install ad — an ad that directs users to download a mobile app — finally...
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A climate change ad is being shown in London's famous Piccadilly Circus every...
A climate change advert is being shown in London's famous Piccadilly Circus every time it rains over the next five days.The advert — created by international development charity ActionAid in...
View ArticleThe #hashtag is a false idol
If you watched any television over the Thanksgiving holiday, you were told to share your thoughts on social media using a provided hashtag. The Macy's Thanksgiving Day Parade had a hashtag, every...
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The 10 best ads of 2015
There was a bounty of brilliant ads in 2015. From viral campaigns to Super Bowl classics, we have picked out the 10 best ads of the year. If there was a theme to be woven between the top ads of 2015,...
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The DNA in your gum can be used to predict your appearance — and police are...
For $4,500, a Virginia-based genetics company studied the bits of DNA left behind by a suspected Florida criminal to create a digital likeness of his face, Science News reported.They sold the image to...
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The 10 worst ads of 2015
Every year, no matter how sophisticated the advertising industry is, there are still some classic examples of ill-advised "badvertising."While such howlers are usually reserved for small or local...
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This video technology is radically changing the advertising industry
There’s no question that video is one of the hottest trends in advertising today. In fact, digital video advertising revenue is predicted to reach $5 billion by the end of this year and $13.3 billion...
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