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Sex and violence actually do the opposite of what advertisers think and hope
Conventional wisdom has long held that sex sells in advertising. Advertisers often use sexual ads under the assumption that they attract attention and, therefore, are an effective way to promote...
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Facebook's ad boss half-apologizes to advertisers
On stage at Techcrunch Disrupt, Facebook's ad chief Andrew "Boz" Bosworth gave a half-apology to advertisers for changing the rules on them."I wish we could go back years and change the pitch we...
View ArticleHonda is paying more than $1 million to air this incredible 2-minute ad...
Honda is paying over a million dollars to air this ad, to prove that it's a lot more than just a car company.Video courtesy of Honda. Original reporting Ad AgeFollow BI Video: On FacebookJoin the...
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Facebook is going after TV advertisers
SAN FRANCISCO (Reuters) - Facebook Inc introduced a slate of new advertising products on Sunday, most of which are aimed at luring television advertisers onto the 1.5-billion user social network.The...
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Facebook confirms it's launching a new ad product to go after TV money in a...
Facebook has confirmed it is launching a new product that lets advertisers buy Facebook ads in a similar way to how they would buy TV commercials, in the hope of unlocking big advertiser spend.In July,...
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26 sexist ads that companies wish we'd forget they ever made
This ad for Protein World — a diet supplement — caused more debate in Britain than any other ad this year.After it first appeared in London underground stations during the summer, it was the subject of...
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Why marketing and IT need to get along better
IT and marketing haven’t exactly been two peas in a pod. Until now.People often think of these disciplines as opposites, but the digital revolution has changed all that. Today IT and marketing...
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Here's why all fast-food signs are red
When you see that bright-red McDonald's roof, do you get hungry?The going popular theory is that brands like McDonald's and Burger King use the color red in their logos and around their stores because...
View ArticleAdblock got sold, and nobody knows who the mystery buyer is
Adblock, the popular extension for Chrome and Safari, has announced via a pop-up to users that it has been sold — but doesn't mention a price or a buyer. The company was previously privately owned by...
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26 sexist ads that companies wish we'd forget
This ad for Protein World — a diet supplement — caused more debate in Britain than any other ad this year.After it first appeared in London underground stations during the summer, it was the subject of...
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The worst retail Photoshop disasters of all time
Photoshop is a great tool for brushing up misplaced hairs, wrinkled clothing, or the odd zit.But it's no secret that retailers love to abuse Photoshop to make women pencil-thin.Sometimes this obsession...
View ArticleApple's latest ads show off the fun side of the Watch (AAPL)
Apple has released six new adverts for the Apple Watch which showcase various activities where a smartwatch excels over a smartphone, such as making payments or measuring health statistics. The new ads...
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Fantasy sports companies spend so much on commercials they're moving the...
You are not imagining it: daily fantasy sports companies spend incredible amounts of money on advertising. According to Nomura analyst Anthony DiClemente, DraftKings and FanDuel likely spent a combined...
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Publishers can still make money in the age of ad blocking
A lot has been said about ad blockers and what they mean for the future of advertising. Is it considered stealing? Would ad blockers put publishers out of business, or could they be the catalyst for...
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Ad-block software is approaching 200 million users — here's how publishers...
Ad-block software usage may be more common than previously thought. There are nearly 200 million monthly active users (MAU) of ad-block software globally, according to data from a new study by PageFair...
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Teens and millennials are abandoning network TV
Network TV is in big trouble — according to Nielsen as reported by AdAge, viewership of broadcast TV shows on the big four networks (ABC, CBS, Fox, and NBC) among 18-to-49-year-olds is down 25 percent...
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Before Dr. Seuss was famous he drew these sad, racist ads ... and then...
Dr. Seuss's political leanings are well known — he was a liberal Democrat who opposed fascism in the 1940s and President Nixon in the 1970s. The movie of his book The Lorax is a fairly unsubtle...
View ArticleThe UK banned a hair dye commercial starring famous redhead Christina Hendricks
A Clairol ad for blonde hair dye, starring the famously redheaded Christina Hendricks, was banned in the UK.The ad shows Hendricks dyeing her famous hair blonde with the product. The problem? It was...
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Before Dr. Seuss was famous he drew these sad, racist ads
Dr. Seuss' political leanings are well known — the writer was a liberal Democrat who opposed fascism in the 1940s and President Nixon in the 1970s. The movie of his book "The Lorax" is a fairly...
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Report: Spend on TV advertising took a tumble this year
Spend on traditional TV advertising in the US continued to drop in the most recent broadcast year (October 2014 to September 2015.)Data from Standard Media Index (SMI) shows that total TV spend dropped...
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