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Snapchat’s new partnership plays to its advantage in mobile video ads over...
This story was originally sent to thousands of professionals just like you in this morning's DIGITAL MEDIA INSIDER daily newsletter. Don't be left in the dark while your competition gets ahead each...
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It looks like Apple will deal another big blow to advertisers with its new...
Starting this fall, it may become more difficult for advertisers to target consumers based on the apps they have stored on their iPhone.Apple is rolling out a new policy with iOS 9 that restricts...
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Here's what happened in digital media this week (GOOG, FB)
SNAPCHAT, WPP, DAILY MAIL INTRODUCE 'TRUFFLE PIG': Mobile messaging app Snapchat, advertising giant WPP, and media outlet Daily Mail are teaming up to launch Truffle Pig, a new global content marketing...
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An investment bank made this epic presentation on everything you need to know...
Investment banker Terence Kawaja, founder and CEO of LUMA Partners, the company famed for its LUMAscapes, has a new, epic presentation on the state of digital media. It takes a specific focus on...
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Programmatic ad pricing is starting to rise as demand outstrips supply
Automated ad buying and selling tools are increasingly driving digital ad sales in the US. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share...
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Here's why Facebook's new office in Africa is vital to the company's future (FB)
Facebook is getting serious about making money in Africa.The just opened its very first office on the continent: An ad sales bureau in Johannesburg, South Africa. Facebook also appointed a designated...
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The launch of Apple Music shows how important subscriptions are becoming for...
Many digital media companies have embraced monthly and annual subscriptions and now Apple has gotten into the business with its Apple Music service. The subscription model allows digital media...
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The UK advertising watchdog banned this ad — but not for the reason you might...
The Protein World "Are You Beach Body Ready?" advert that caused a social media storm last month has escaped a ban from the Advertising Standards Authority (ASA,) which ruled it was neither...
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11 disgusting ingredients you eat every day that food companies don't talk about
Food companies might advertise natural flavors, low calories, and vitamins A through Z, but they're much less likely to promote their use of fish bladders, sand, or human hair.The cochineal beetle,...
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Here's some incredible pro-independence propaganda from the American Revolution
During the Revolutionary War, Benjamin Franklin and Paul Revere were among the people who created stunning pieces of art that inspired the fight for America's independence.These intricate pieces of...
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These are the 10 companies that spend the most on advertising
Collectively, the top 200 advertisers in the United States spent a record $137.8 billion on advertising in 2014, up 2% year on year, according to Ad Age's annual "200 Leading National Advertisers"...
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CALL FOR ENTRIES: Send us your nomination for 'The most creative people in...
Business Insider is putting out a call to adland to nominate who the industry thinks are the most creative people in advertising right now.Entrants for Business Insider's "Most Creative People In...
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The mobile app-install ad is driving a boom in mobile ad spend — and not just...
The mobile app-install ad — an ad unit that directs users to download a mobile app – arguably offers the most measurable return on investment (ROI) of any major mobile ad format, and has seen a massive...
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Marvel has an under-the-radar team that creates comic strips for well-known...
Marvel — the entertainment company behind huge global comic and movie franchises like Captain America, Spider-Man, and Iron Man — is also home to an under-the-radar content marketing agency that...
View ArticleP&G asked: 'Have you've ever been told because you're a girl you could not do...
Procter & Gamble’s (P&G) 2014 Always ‘Like A Girl' campaign succeeded at thrusting puberty’s profound impact on girls’ confidence into the media spotlight but it’s not enough and the brand has...
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This man is considered one of the creators of advertising and public relations
“The most interesting man in the world.” “Reach out and touch someone.” “Finger-lickin’ good.” Such advertising slogans have become fixtures of American culture, and each year millions now tune into...
View ArticleApple's strange new ad campaign: 'If it's not an iPhone it's not an iPhone'...
Apple released two new iPhone ads on Thursday, which are a break from its recent storytelling style. Prior to this campaign, Apple's more recent ads showed how different functions of the smartphone...
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This chart shows why Wall Street is so worried about Google's business (GOOGL)
Google's digital advertising business has long been the envy of the online business world, and has help turned Google into a business with more than $56 billion in annual revenue.But the red-hot growth...
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Volkswagen lets you control this car by making silly engine noises with your...
Volkswagen has launched an incredibly fun digital campaign to promote its Golf R, which lets you make engine noises with your voice to control a virtual version of the vehicle.The automaker teamed up...
View ArticleBurger King is paying millions of dollars for its mascot to attend VIP...
Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral. Produced by Joe AvellaFollow BI Video:...
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