Clik here to view.
Instagram is going to start showing you ads based on information in your...
Instagram ads are about to get a lot more personal.For the last year and a half, you've probably seen an occasional ad in your Instagram feed from brands like Lululemon and Budweiser. Usually they look...
View ArticleClik here to view.
Performance is the biggest reason mobile app-install ads are so popular
Performance is the biggest reason mobile app-install ads are so popular.On Facebook mobile app-install ads far outperform the average CTR across all ad types on the social network.This format performs...
View ArticleClik here to view.
This ‘Lucky Charms’ video could be the future of advertising
Advertising to millennials is a difficult gig. They skip, block, or outright ignore ads on TV, the web, and YouTube. It’s an especially difficult job for a YouTube network like Machinima, whose revenue...
View ArticleClik here to view.
Gawker is profitable on about $50 million a year in revenue, says former...
In a congratulatory comment on a post about Gawker's unionization, former Gawker editorial director Joel Johnson decided to reveal a bit about Gawker Media's financial state.His post said Gawker is...
View ArticleClik here to view.
There is a huge problem with advertising on YouTube, and one of the site’s...
YouTube can be a wild west for content. Independent creators put out videos as they see fit, and advertisers often don't know anything about the content that will appear with their ads.This environment...
View ArticleClik here to view.
The first ads for Apple Music tell us the entire history of recorded sound...
Apple has released three ads for Apple Music after announcing the service at its developers' conference on Monday.In one of the ads, Trent Reznor from rock band Nine Inch Nails explains the new...
View ArticleClik here to view.
These are the 29 best modern-day 'Mad Men' to follow on Instagram (FB, GOOG,...
While many people in ad land claim their lives are not like the "Mad Men" days of the 1960s, their lifestyles still tend to be glamorous.Plane-hopping to clients' overseas offices, parties, long...
View ArticleClik here to view.
An investment bank made this epic presentation on the future of digital media...
Investment banker Terrence Kawaja, founder and CEO of LUMA Partners, the company famed for its LUMAscapes, has a new, epic presentation on the state of digital media. It takes a specific focus on...
View ArticleClik here to view.
Cindy Gallop was sexually harassed at Cannes and that's why she thinks half...
Cindy Gallop is an extremely impressive public speaker and the founder of a number of startups including IfWeRanTheWorld and MakeLoveNotPorn.tv.She is also a former senior advertising executive, having...
View ArticleClik here to view.
7 brilliant strategies Coca-Cola used to become one of the world's most...
Coca-Cola went from a cocaine-infused elixir in 1886 to a ubiquitous sugary drink by 1929.Now people in more than 200 countries drink 1.9 billion servings every day, according to The Coca-Cola...
View ArticleClik here to view.
It's no longer all about ads — Here's how publishers, streaming sites, and...
While ads account for the bulk of revenue at most publishers, music streaming sites, and on apps, the subscription model is gaining traction.The business model allows digital media companies to provide...
View ArticleClik here to view.
Snapchat just turned its popular geofilters into ad units, and McDonald's is...
Snapchat has found a new way of turning its users' location brags into cash. Since 2014, Snapchat users have been able to add “geofilters,” which overlay their snaps with the name of their location...
View ArticleClik here to view.
Snapchat unveils latest strategy to woo advertisers
This story was originally sent to thousands of professionals just like you in this morning's DIGITAL MEDIA INSIDER daily newsletter. Don't be left in the dark while your competition gets ahead each...
View ArticleClik here to view.
The advertising industry admits it has a major transparency problem and it's...
The advertising industry is not only admitting it has a problem with transparency over agency practices, such as receiving rebates from media companies and not disclosing them or passing those back to...
View ArticleClik here to view.
How the Coke bottle got its iconic shape
This year marks the 100th anniversary of the iconic Coca-Cola bottle, packaging that is just as recognizable as the logo or product itself.In new book, "Design to Grow: How Coca-Cola Learned to Combine...
View ArticleClik here to view.
Airbnb goes on charm offensive as it faces increased San Francisco regulation
Last time Airbnb launched an ad campaign as it was facing regulation, it didn't go so well.The company's ads in New York City ended up being defaced in subways, and one of the Airbnb ad "stars" was...
View ArticleClik here to view.
The best secret party spots (and where the big deals will go down) at the...
This weekend, Adland descends on the south of France for the annual Cannes Lions International Festival of Creativity, a week-long event that brings together the industry's movers and shakers and hands...
View ArticleClik here to view.
These are the 29 most interesting advertising execs to follow on Instagram...
While many people in ad land claim their lives are not like the "Mad Men" days of the 1960s, their lifestyles still tend to be glamorous.Plane-hopping to clients' overseas offices, parties, long...
View ArticleClik here to view.
Subscription-video services are benefiting as cord cutters look for cheaper...
Subscription-video services are benefiting from the growing number of cord cutters looking for cheaper ways than cable TV to access TV shows and movies. Netflix and Hulu, for instance, are much cheaper...
View ArticleClik here to view.
Here's exactly why Snapchat thinks advertisers should spend hundreds of...
Snapchat just launched a new website designed to convince advertisers to purchase ads for the app.In an introductory video, CEO Evan Spiegel explains why he thinks Snapchat ads are better than the...
View Article