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How Gay Hook-Up App Grindr Is Selling Itself To Major Brand Advertisers
Unless they have used it themselves, many advertisers may not know that gay geo-social networking app Grindr has a burgeoning advertising business and a potentially lucrative future data...
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Microsoft’s ComScore Numbers Have Been Changed To Hide A Massive Traffic...
Microsoft redesigned its MSN web portal, the default Internet Explorer homepage on the 400 million new Windows PCs that are sold each year, in September. In recent weeks, sources have told Business...
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'Distasteful' World War I Christmas Ad Won't Be Banned Despite Hundreds Of...
The UK's advertising regulator has not found grounds to investigate this year's Christmas ad from supermarket Sainsbury's, despite the commercial sparking 727 complaints claiming it was "offensive"...
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The 10 Things In Advertising You Need To Know Today
Catch up on the most important stories in advertising while you wait in line for your Black Friday bargains.1. To get yourself in the Black Friday mood, look at five ways retailers trick you into...
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There's A Simple Reason Why Cat Memes Are So Popular On The Internet
Grumpy Cat. Lil Bub. Princess Monster Truck. Cats officially rule the internet – and now the silver screen, as Grumpy Cat’s official movie, Grumpy Cat's Worst Christmas Ever, hits Lifetime on 29...
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THE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The...
Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share...
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Business Insider’s 10 Best Ads Of 2014
If 2014's efforts were anything to go by, we think we're living in a golden era for advertising.Unlike last year, the winning ads don't necessarily share a theme, which shows how marketers are...
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Business Insider's 10 Worst Ads Of 2014
Every year, no matter how sophisticated the ad industry thinks it has become, there are still those moments that make us go “Really?! In the 21st century?” and other examples of classic...
View ArticleThis Crazy Japanese Ad Featuring A Double-Barreled ‘Shrimp Cannon’ Is...
Most cellphone carriers looking to advertise their data services usually follow a well-trodden marketing route, using words like “unlimited” and obvious metaphors to emphasize speed. Japan’s biggest...
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How BMW Made A Big Comeback In 2014
At the 2014 Los Angeles Auto Show, BMWBLOG sat down for an interview with Trudy Hardy, vice president in charge of marketing at BMW North America.Hardy was the head of MINI marketing for five years,...
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Here's Why Where Models Look Makes A Huge Difference
Models can influence how people respond to them in extremely subtle ways. Sometimes it's as simple as changing the direction of their gaze.Take the Sunsilk shampoo ads that are pictured on the right....
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Google Just Admitted More Than Half Of The Ads It Serves Are Never Seen (GOOG)
Online ad viewability is a hot topic in advertising right now, as marketers are becoming more aware (and concerned) that many of the ads they buy online are never actually seen by people.Advertisers...
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40% Of LinkedIn Users Earn More Than $100,000 A Year
When Reid Hoffman cofounded LinkedIn in December 2002, he was breaking a taboo. The social network asked people to share their résumés with the public. Now, LinkedIn might be the most elite of the...
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A UK Biscuit Company Has Made Such A Cute Ad With Baby Animals You Won't Even...
UK biscuit brand McVitie’s has created a so-cute-you-will-probably-audibly-squeal commercial for its Victoria selection box, which is extremely popular in British households over the Christmas...
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Programmatic Ad Spending Is Exploding, Driven By Major Investments In Video...
Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share...
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We Asked Target Whether It'd Rather Give Up Advertising On Facebook Or TV —...
Target loves to advertise on television. A few years ago, Target was spending more than 50% of its $1 billion-plus marketing budget there. Less than 5% of its budget was going toward digital ad...
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The Gap’s Sales Go Into A 3-Month Slide Following Its 'Dress Normal' Ad...
Sales at the Gap continued to drop in November, as its roundly-criticized “Dress Normal” fall campaign failed to drum up interest from consumers.Gap’s comparable sales for November were down 4% versus...
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People Are Complaining That The McVitie’s Fluffy Animal Ad Could Encourage...
UK biscuit brand McVitie’s commercial starring a menagerie of fluffy animals has been a runaway Christmas advertising hit, causing a nation to collectively “aww.”But the ad has incurred the wrath of...
View ArticleHere Is The New iPad Ad (AAPL)
Apple has a new iPad commercial out.This ad, entitled "Change", shows the various use cases for the iPad Air 2: from designing a tattoo, to taking photos of skaters, and helping herd sheep.The ad,...
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YouTube Is Offering Its Top Stars Bonuses For Signing Multi-Year Deals To...
YouTube has offered some of its vlogging stars bonuses to sign multi-year deals with the channels, as rival services such as Vessel and Facebook try to steal away the talent, The Wall Street Journal...
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