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10 Things In Advertising You Need To Know Today
1. Spotify announced two new video ad formats on Monday, optimized for desktop and mobile. The company will roll out Video Takeover desktop ads and Sponsored Sessions mobile ads to handful of brands by...
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Apple's New iPhone 6 Ads Feature Jimmy Fallon And Justin Timberlake
Today the tech world is buzzing with iPhone 6 and Apple Watch news. But slipped into Tim Cook's announcement about some exciting new Apple products there was a short iPhone 6 "Bigger than bigger" ad,...
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10 Things In Advertising You Need To Know Today
Good morning! Here's what's important in adland right now:1. Here is everything marketers need to know about the new Apple Watch and iPhones, and what it means for advertisers and marketers in terms of...
View ArticleMicrosoft-Endorser Gwen Stefani Took A Picture With Dr. Dre On Their Way To...
Apple's product launch event on Tuesday was filled with celebrities and high profile attendees. U2 closed out the product announcement with a performance, while celebs including Will.i.am and Dr. Oz...
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How Advertisers Can Stop Wasting Money On Fraud
This post is sponsored by YuMe.More and more brand advertising dollars are being spent on digital video — which means that unfortunately, dishonest groups are starting to capitalize on the change as an...
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This Startup Thinks It's Found A Better Way For Businesses To Keep Their...
Signpost, a cloud-based marketing software startup, announced Wednesday it plans to launch a "first-of-its-kind" product that it says will help small businesses solve a big problem they might be...
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10 Things In Advertising You Need To Know Today
1. Agency holding company Publicis Groupe has partnered with Adobe Systems to create a marketing management platform. All Publicis agencies will have access to the All-On Platform, which will serve as...
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10 Things In Advertising You Need To Know Today
1. Facebook has updated in-feed ads, taking another step to make ads more relevant for users. Now when a Facebook user hides an ad, they're asked a few questions about why they decided to hide it.2....
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10 Things In Advertising You Need To Know Today
1. Radio is still an important medium for advertising, reaching 92% of all Americans each week according to Nielsen Audio, but very few stations use targeted advertising. Ad Exchanger looks at how...
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Meet The 32 Most Powerful Women In Mobile Advertising
Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising.So we asked readers and companies to nominate who they...
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Why Urban Outfitters Keeps Selling Offensive Clothing
Urban Outfitters is facing a public backlash for selling a "Vintage Kent State Sweatshirt" that is spattered with red stains resembling blood. The $129 sweatshirt is reminiscent of the Kent State...
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THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, And Real-Time Bidding...
Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.These platforms are automating much of the ad buying and selling process and increasing the accuracy...
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10 Things In Advertising You Need To Know Today
1. Here's our list of the 32 most powerful women in mobile advertising in 2014.2. Ad agencies may be to blame for convincing marketers to buy ads programmatically through agency trading desks....
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Online Video Advertising Provider Videology Is On Track To Hit $300 Million...
Videology CEO Scott Ferber says his company is "on track to approach" $300 million in revenue this year, a sizeable jump from the $100 million the company reported two years ago. Videology is an online...
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Facebook Wants To Know Why You Hate Its Ads
Facebook is taking steps towards making your interaction with in-feed advertising a little bit better by asking you why you don't want to see a particular ad on your News Feed. Beginning last week,...
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10 Things In Advertising You Need To Know Today
1. Mobile check-ins may not as popular as they used they to be, but Denny's recently used check-ins to serve ads and get users to download an app. 42% of users who checked in completed the desired...
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This Photoshopped CoverGirl Ad Is The Most Powerful Protest Against The NFL...
A Photoshopped NFL CoverGirl ad is circulating the web following the recent domestic abuse scandal involving Baltimore Ravens running back Ray Rice. The NFL is under tremendous scrutiny after a video...
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TV Ratings Were Pretty Awful This Summer
Senior analyst Michael Nathanson of MoffettNathanson summed up this summer's TV ratings in one word:"Terrible."Nathanson tells The Wall Street Journal that American TV ratings are sinking to such low...
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Here's How The Ad Industry Proposes To Stop Online Ad Fraud
The rise of programmatic advertising, the automated buying and selling of ads online, has sparked a number of concerns from brands, publishers, and advertisers alike about wasted ad dollars and...
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10 Things In Advertising You Need To Know Today
1. Google is working to build out its own native ad solutions. There has been no official announcement but sources say Google is creating recommendation tools for content and sponsored posts. 2....
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