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10 Things In Advertising You Need To Know Today
1. The New York Times has seen a decline in the number of digital subscribers, which initially helped give the company an initial boost as it lost ad dollars. Re/code estimates the newspaper has lost...
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This Is The First Company To Retarget A Brand's Content Into Your Facebook...
OneSpot, a company that helps brands and content marketers engage with customers online, has quietly been working with a handful of brands like Intel to spread their content across the web, and now, on...
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10 Things In Advertising You Need To Know Today
1. Pinterest launched a new analytics platform to help brands learn what its followers are pinning and how many clicks certain posts and pins get. The tool will help brands see how well paid pins...
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This Ad Tech Company’s Stock Is Skyrocketing After Its Surprising Earnings...
Programmatic video ad company TubeMogul reported earnings for the first time on Tuesday since going public just over one month ago — and the company was actually profitable.This is a rare feat for ad...
View ArticleFrom Harlem Shake To RickRoll — Here's What Makes Memes Go Viral
Many of us have enjoyed internet memes in some capacity, whether it's laughing at pictures of the Overly Attached Girlfriend or playing a 10-hour loop of Nyan Cat.However, it often seems like a mystery...
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Toronto's New Campaign Insults People To Get Them To Stop Littering
Livegreen Toronto is rolling out an advertising campaign that has everyone talking right now. They're trying to stop people from littering on the streets.The thing is, they're being really abrasive...
View Article10 Things In Advertising You Need To Know Today
1. Twitter launched a teaching program for ad agencies called Flight School. It's designed to help agencies navigate Twitter when new products come out, from ad formats to timeline changes. Omnicom...
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There's A Startup That Lets You Sell Your Data Directly To Marketers
So, what is your online activity worth? You know: social media posts, web history, GPS location — the works. Right now, data brokers trade with advertisers in a multi-billion dollar market. There are...
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10 Things In Advertising You Need To Know Today
1. Facebook announced a new advertising feature on Thursday, which will allow Facebook Pages to promote their events on the News Feed on display and mobile. Page administrators can now track how many...
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How Nutrition Labels Screw The Consumer
It's a tired refrain: "It's all about consumer choice, we can't limit choice, the consumer is king." Every time some pesky public health advocate wants to try to reform the food environment, the...
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10 Things In Advertising You Need To Know Today
1. Apple released a new set of guidelines for any app that runs through the App Store and serves ads. All apps must use Advertising Identifiers, which uses a device's unique ID to target ads to that...
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Quantcast Poaches A Googler For A New VP Of Operations Role (GOOG)
Quantcast, the web analytics and real-time advertising company expected to IPO sometime in the next two years, has tapped Google's Adrian D'Souza to take on the role of vice president of...
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10 Things In Advertising You Need To Know Today
1. "The Media Guy," Ad Age's Simon Dumenco, contributes his latest thoughts on native advertising following John Oliver's segment a few weeks back. Dumenco largely agrees with Oliver but also argues...
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We Asked A Bunch Of Executives What The Hottest Ad Tech Company Is, And One...
We recently spoke with some of the big players in ad tech and asked them to share their thoughts on the hottest companies in the industry right now.MediaMath, a demand side platform, or DSP, was one...
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10 Things In Advertising You Need To Know Today
1. YouTube was valued at about $40 billion on Wednesday, and may be worth more than Twitter. Analysis from Jeffries places the official number, which is not broken out by parent company Google,...
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Calling All Marketing Decision Makers — Please Take Our Short Survey
Do you hold the keys to your company's marketing budget?If so, we’d like to hear from you.How are you allocating your advertising dollars? Is "native" just another buzzword or the next big thing? How...
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Mobile Ad Company xAd Raises $50 Million In Funding
xAd, a location-focused mobile ad network, announced Thursday it has raised an additional $50 million in funding, backed mainly by Institutional Venture Partners.The company, which focuses on using...
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10 Things In Advertising You Need To Know Today
1. Google will run a real time banner ad on the top of The New York Times website to advertise the rebranding of the company's mobile app. The banner ad will show questions, typed by Google's creative...
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After Getting Pummeled By Investors, Ad Tech Company Rocket Fuel Hopes Its...
Rocket Fuel, a real-time bidding ad tech company, announced plans to acquire [x+1], a data management platform, last month. The news came just as Rocket Fuel announced its second quarter earnings....
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10 Things In Advertising You Need To Know Today
1. Twitter may create an "algorithm-driven feed" by 2015, according to Digiday. Instead of showing users tweets organized by time, Twitter might eventually show users tweets that are relevant to that...
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