Clik here to view.
10 Things In Advertising You Need To Know Today
1. Rocket Fuel announced Tuesday it will acquire [x+1], a data management and programmatic marketing platform. The deal is estimated at about $230 million.2. Yahoo incorporated comScore's audience...
View ArticleClik here to view.
Business Insider Is Hiring An Ad Traffic Coordinator in New York
Business Insider is looking for a new Ad Traffic Coordinator to join the team in NYC.The Ad Traffic Coordinator will be an important member of a collaborative team that is responsible for executing...
View ArticleClik here to view.
10 Things In Advertising You Need To Know Today
1. AOL reported a 20% increase in ad revenue this quarter, in large part because of its automated ad buying platform. The programmatic platform includes Adap.tv, a video ad exchange company AOL...
View ArticleClik here to view.
YouTube Superstars Have Massive Fanbases, But Advertisers Aren't Biting Yet
When YouTube kicked off its creator marketing campaign in May, the Google-owned video site hoped to attract new viewers. More than that, YouTube wanted to get advertisers keen on the site's homegrown...
View ArticleClik here to view.
10 Things You Need To Know In Advertising Today
1. Twitter rolled out new tools to improve ad campaigns for marketers on Thursday. The new tools, including new pricing models and "objective-based campaigns," are designed to optimize the advertising...
View ArticleClik here to view.
A Giant Guy With Inflatable Arms Has Been Chasing Me All Over The Internet...
About one year ago, Business Insider editor Sam Ro wanted to learn more about those giant inflatable men with flailing arms, typically reserved for car dealerships. So naturally, he turned to Google.Ro...
View ArticleClik here to view.
This Is The Amazing Guinness Ad That Broke The Beer Industry Stereotype
Beer commercials are generally pretty juvenile.For the most part, they depict men as unfeeling doofuses who only want to hook up with hot women and watch sports without being bothered by their...
View ArticleClik here to view.
Here's What Two Famous Movie Critics Had To Say About Apple's Commercials In...
Apple is famous for its commercials, which usually feature their flawless products against a white background.In fact Apple made waves with its latest commercial for showing used MacBooks with stickers...
View ArticleClik here to view.
10 Things You Need To Know In Advertising Today
1. Acura launched a new campaign that will not rely on broadcast TV. Instead, the company will shift its ad dollars and rely on online advertising and digital videos, with over one-third of the budget...
View ArticleClik here to view.
Acura Is Embracing Punk Luxury With Marketing For Its New TLX Sedan
Acura has a new sedan — the TLX— and some aggressive new marketing to go with it.It's no secret in the auto industry that Honda's luxury nameplate doesn't enjoy quite the same upscale perception among...
View ArticleClik here to view.
10 Things You Need To Know In Advertising Today
1. BuzzFeed announced Monday it received a $50 million investment from venture capital firm Andreessen Horowitz and plans to use the money to create its own ad agency, Ad Age reports. The agency will...
View ArticleClik here to view.
Yo Is Killing The One Thing That Made It Successful
Yo, the one-word messaging app with an emphasis on simplicity, just got a lot more complicated.Yo's newest update introduces the ability to see the user profiles, send and receive link attachments,...
View ArticleClik here to view.
How Levi's Made 'Business Casual' The Standard In American Workplaces
If you're wearing khakis or jeans instead of a suit in an office right now, you have clothing giant Levi Strauss & Co. to thank for that.Before it promoted its jeans and Dockers brand khakis in a...
View ArticleClik here to view.
This Chart Tells You Everything You Need To Know About Ad Tech Right Now
This chart tells you all you need to know about what public investors think of ad tech right now. A half dozen ad tech companies have gotten nuked this year while the broader market is relatively...
View ArticleThis Is The Perfect Response To People Trashing Native Advertising
Native advertising is a hot buzzword in ad tech right now. It's even made its way into the mainstream media.John Oliver ripped native advertising apart in a segment for his HBO show "Last Week...
View ArticleClik here to view.
10 Things In Advertising You Need To Know Today
1. Twitter is now testing video ads, placing the native videos within a user's feed. The video ads will be similar to promoted tweets.2. A survey conducted by AOL Platforms estimates 87% of brands will...
View ArticleClik here to view.
These Are The 36 Most Creative Women In Advertising Right Now
Women are significantly outnumbered in the creative departments of ad agencies. Yet women are frequently behind some of the most creative ideas of the year. Business Insider's list of the most creative...
View ArticleClik here to view.
Meet The Mysterious Man Who Controls The Beer Industry
The shroud of mystery has been (slightly) lifted from the so-called King of Beer.Daily Beast reporter Tim Mak wrote a fascinating article about Kent "Battle" Martin, whose work you see every day but...
View ArticleThis Awesome Commercial Is The First TV Ad Made Entirely Out Of Vines
Savvy social-media stars on YouTube, Instagram, and Vine have figured out how to capitalize on their huge followings by incorporating branding or ads into their creations.But now, rather than...
View ArticleClik here to view.
10 Things You Need To Know In Advertising Today
1. Facebook launched a cross-device measurement tool for ads on Wednesday. The new platform will help advertisers track users as they move between smartphones, laptops, and tablets. 2. YuMe stocks are...
View Article