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Two MIT Grads Founded A Startup That Almost Exclusively Employs People On The...
Mark Leslie is a capable computer programmer who speaks four languages, but until recently the latest entry on his résumé was a retail job he held for six years at a Barnes & Noble in New York...
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6 Tips On Becoming The Best In Your Field From Advertising Legend David Ogilvy
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is...
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10 Things In Advertising You Need To Know This Morning
Hello! Let's dig in to the ad news of the day.1. Facebook's earnings revealed that the company makes 62% of its ad money from mobile alone. Further, about 30% of the company's monthly visitors only...
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These Two Social Networks Will Make You Money
On Wednesday, Facebook reported massive earnings for the past three months, claiming it rakes in almost $1 billion every 30 days. But for all that generated, none of it ever touches the users' pockets,...
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10 Things In Advertising You Need To Know This Morning
1. LinkedIn launched "Direct Sponsored Updates" on its site Thursday. This will allow advertisers to create more targeted messages on the site, similar to Facebook according to Adweek.2. Total ad...
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10 Things In Advertising You Need To Know This Morning
1. Reddit looks to become more profitable by getting into advertising. People at Reddit argue advertisers have the potential to run ads in specific subsections on the site in order to reach the desired...
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10 Things You Need To Know In Advertising This Morning
1. Havas and AOL will team up to form a programmatic ad-tech service. The Wall Street Journal reports Havas' trading desk Affiperf will now use ONE, AOL's current programmatic service. 2. Facebook...
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Reddit Takes A Swing At Advertising
Reddit, the social news site which bills itself as "the front page of the internet", is to redouble its efforts on advertising as part of a drive to make the most of its 114 million monthly users.The...
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10 Things In Advertising You Need To Know This Morning
1. Twitter reported a 124% increase in year-on-year revenue. Ad Age reports 89% of that can be attributed to ad revenue, and of that, 81% came from mobile advertising. 2. Mountain Dew tested out...
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10 Things In Advertising You Need To Know This Morning
1. Twitter plans to launch a promoted video platform sometime soon, according to the company's CFO Anthony Noto. Noto says the video product will allow brands to easily share videos and measure the...
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10 Things In Advertising You Need To Know Today
1. LinkedIn reported strong second quarter earnings and signs of a growing ad business. The company reported that its "Marketing Solutions" revenue hit $106 million, a 44% increase from last year. 2....
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Meet The Award-Winning Ad Man Who Quit His Job To Become A Bus Driver
David de Haas had his life in the advertising industry all planned out.First, he would spend five years at a smaller agency where he could express his creativity, do great work, and win awards. Then,...
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If You Skip This Ad, One Agency Says It Will Electrocute A Puppy
When a pre-roll ad — an ad that runs before the video you actually want to watch — pops up on YouTube, a typical reaction is to skip it. One company, Providence-based ad agency Nail Communications, is...
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THE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The...
Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share...
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Here's The Full-Page Marijuana Ad In The New York Times
Leafly, a company perhaps most readily explained as "Yelp for weed," will run a full-page ad in tomorrow's New York Times.The site maintains a listing of the marijuana dispensaries operating in states...
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The Pot Legalization Battle Hits The New York Times With Dueling Ads
SEATTLE (Reuters) - Supporters and opponents of the federal ban on marijuana took to the pages of The New York Times this weekend with full-page color advertisements that highlight the fast-evolving...
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Website Recommendation Company Taboola Says It's On Pace To Do $250 Million...
Taboola, the “discovery platform” that recommends content to users based on stories they’re reading online, announced Monday it acquired Perfect Market, a digital service that helps publishers increase...
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10 Things In Advertising You Need To Know Today
1. Instagram is slowly catching up to Facebook in terms of brand interactions and advertising, according to data collected by social media analytics company Shareablee. 2. Videology hopes to partner...
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John Oliver Is Not A Fan Of The Newest Online Advertising Trend
John Oliver had a few thoughts to share on native advertising on Sunday for his HBO show "Last Week Tonight."Spoiler alert: he's not a fan. Native advertising, content that is seamlessly integrated...
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10 Things In Advertising You Need To Know Today
1. Google caught an alleged child pornographer Monday after finding disturbing images while scanning his emails. Media Post explains Google can scan through a user's emails in order to show them more...
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