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Ad Agencies Need To Be Versatile, Not Just Big
Robert Harwood-Matthews is the president of the New York office of advertising agency TBWA\Chiat\Day.As an ad agency boss — I often get asked about our ambitions in relation to scale, not financial...
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Here's How Much Money Name-Brand Advertisers Spent On Pirate Download Sites...
Good morning, AdLand. Here's what you need to know today:According to a new report from the nonprofit Digital Citizens Alliance, the 30 biggest websites that make their money exclusively from pirated...
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Why People Think Apple's Ad Sales Team Is 'The Best-Looking Girl At The...
Despite massive size and overwhelming popularity, Apple has struggled to court Madison Avenue's influential media buyers, the people at advertising agencies who decide where to spend the budgets of the...
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How The Mail Online Is Protecting Itself From Candy Crush Redirect Ads And...
This past fall, The Daily Mail and several other major news organizations began hearing complaints from users about an unfortunate glitch they experienced when they tried to visit the sites via mobile...
View ArticleGigantic Naked Monsters Chase A Subaru Around A Mountain In This Bonkers...
Good morning, AdLand. Here's what you need to know today:A new Subaru ad from Japan is an epic mountainside chase between a Subaru Forester and a group of gigantic, apparently naked, human-like...
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Facebook Is Becoming The Top Driver Of Retargeted Ad Clicks
Facebook Exchange (FBX) is the first-ever social media real-time bidding exchange; it allows Facebook to get in on the fast-rising retargeted display ads category, while advertisers get a slice of...
View ArticleCoca-Cola Wants People To Wear These Big Funnels Around Their Necks [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Coca-Cola made a clever ad that teases people for being addicted to looking at social media on their phones. In order to encourage people to...
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What 12 Of The Ad Industry's Hottest Buzzwords Actually Mean (For Those Too...
Anyone starting a career in the advertising industry is presented with a digital advertising ecosystem with numerous intricacies and a befuddling number of buzzwords and acronyms.What is the difference...
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Google Buys Spider.io To Stomp Out Click Fraud [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Google continued its efforts to provide marketers with safer, more accurately measured advertising by purchasing Spider.io, a London-based...
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Google Bought Spider.io To Purge The Sleaze And Fraud From The Ad Business
Google bolstered its claim to being the internet's most trustworthy advertising company Friday when it announced that it had purchased Spider.io, a seven-person London company that works to prevent...
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This Man's $600,000 Facebook Disaster Is A Warning For All Small Businesses (FB)
Raaj Kapur Brar runs a small but successful empire of online fashion magazines from his base just outside Toronto. Some of his titles are huge online brands, such as Fashion & Style Magazine, which...
View ArticleNorwegian Children Charity's Social Experiment Goes Viral
A social experiment conducted by Norwegian charity SOS Children’s Village to see what happened when a child was left alone in the cold has gone viral.The charity used hidden cameras to film a shivering...
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People Who Think Facebook Is Full Of Fake Likes Are Obsessed With This Video
You've probably never heard of Derek Muller or his science-oriented YouTube channel, Veritasium. But if you're one of those people who believe Facebook is riddled with fake likes created by fake...
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After Nearly 20 Years, 'Got Milk?' Is No More — Here's The New Slogan [THE...
Good morning, AdLand. Here's what you need to know today:In a move that will make my fellow twenty-somethings more aware of our (relatively) advanced age and inescapable mortality, The Milk Processor...
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Social Media Mastermind Gary Vaynerchuk Explains The Biggest Thing Marketers...
Social media mastermind Gary Vaynerchuk has a new slideshow explaining how marketers are wasting money by acting like it's still 2004.Vaynerchuk — who came to prominence by promoting his New Jersey...
View ArticleJack Daniels Is Promoting A Frank Sinatra Whiskey — And It Costs $150 A...
Good morning, AdLand. Here's what you need to know today:Jack Daniels is working with ad agency Arnold Worldwide on a new campaign to promote Sinatra Select, a super-premium whiskey brand named after...
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INFOGRAPHIC: Millennials Watch Way More Video Than Anyone Else — But Not On TV
This post is sponsored by YuMe.Millennials watch more video content than any previous generation. They love movies, TV shows, and short-form video. And while this sounds like great news for...
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These Are The 30 Most Creative People In Advertising Under 30
It's often hard to get attention as a young person in the advertising industry, but the field is nonetheless brimming with bright, young talent and exciting new ideas.That's why Business Insider makes...
View ArticleTwitter Wants To Carve Off A Slice Of Google's Search Ad Business [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Twitter will now sell ads that put promoted accounts at the top of its search results. Marketers will be able to buy ads that pop up against...
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Here's Why All Of Your Favorite Websites Are Falling Over Themselves To Make...
Last week, Time Inc. announced its Sports Illustrated brand will launch an online sports news and highlights network in partnership with three of the four major professional sports leagues, NASCAR, and...
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