It's often hard to get attention as a young person in the advertising industry, but the field is nonetheless brimming with bright, young talent and exciting new ideas.
That's why Business Insider makes an annual call for nominations for the 30 most creative people in advertising under the age of 30. Our honorees represent the next generation of leaders. They might not be household names just yet, but they have done the sort of inspiring work that could very well get them there in the near future.
We constructed our list based on a combination of agency and peer nominations, and our own research into awards, campaigns, and innovative potential. Thanks to everyone who submitted a nominee, and congratulations to our winners.
30) Christie Marchese, Age 29: Founder and executive director at Picture Motion
Christie Marchese founded Picture Motion two years ago to help market movies focused on social issues, like 2013's Fruitvale Station, a film based on the racially-charged killing of a San Francisco man by a police officer.
Picture Motion partners with activist groups likely to see a given film and creates ways viewers can continue to interact with the relevant issues after the movie is over. For "Inequality for All," a recent documentary on income inequality, Picture Motion helped coordinate more than 700 home viewing parties for the film, after which participants were invited to a national conference call with economist Robert Reich and U.S. senator Elizabeth Warren to discuss ways to tackle the issue at hand.
Picture Motion coordinated with artists to paint this mural of Oscar Grant, a 22-year-old whose murder was at the center of the film Fruitvale Station.
29) Marika Wiggan, Age 28: Strategist at Argonaut
Advertising attracts creative people from a diversity of liberal arts disciplines, but not all of the industry's history majors get to apply their expertise as directly as Argonaut's Marika Wiggan. While working at Goodby Silverstein & Partners, Wiggan put her museum studies degree in action by doing an anthropological study of Chevrolet Camaro owners to determine how best to market to them.
Wiggan has also left her handprints on advertising's biggest showcase, helping Chevrolet plan an award-winning mobile app for the 2012 Super Bowl and working on Volkswagen's campaign for this year's game.
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