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The Golden Age Of 'Prankvertising' Is Already Over
Prankvertising, an advertising strategy that makes its point by tricking, scaring, or "pranking" an unsuspecting person or audience, seems to be the hot thing in advertising these days.It's riding on a...
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Google's Ad Chief Says YouTube's Mobile Ads Are 3 Times More Effective If...
Google has learned that giving mobile users the option to skip certain YouTube advertisements greatly increases the probability that users will watch and click on the ads they're being shown.Google...
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19 Things Heatmaps Reveal About The Internet
Heatmaps are great for analyzing theĀ behaviorĀ of your visitors. They can lead to insights you canāt find using other methods, which can greatly increase your conversion rate.Heatmaps are roughly...
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Millennial Media CEO Says Mobile Will Supplant Digital Ad Spending And Become...
In a speech to kick off the Smarter Mobile Marketing conference this morning, Millennial Media CEO Paul Palmieri trumpeted mobile advertising's rise in the marketing ecosystem and suggested it might be...
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Mobile Ad Spending Has Doubled Since 2011 [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:New research from the Interactive Advertising Bureau finds that marketers are spending twice as much on mobile this year than in 2011. The IAB...
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This Mondelez Exec Wants To Move All His Brands' Websites To RebelMouse, The...
It's no secret that online traffic is increasingly moving away from the desktop and toward mobile devices like smartphones and tablets.Ā But even amid mounting evidence that many people are glued to...
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The Native Ad Ecosystem Explained
Native advertising is all the rage, but few people can agree on what it actually means. Ā Native ads, by design, clash with attempts to define them.Native ads are conceived by specific publishers with...
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This Cute Honda Odyssey Commercial For A Car Vacuum Cleaner Is Smarter Than...
Have you ever been confused as to what computer, car, smart phone, or even cough medicine to buy?You are not alone. Too many companies do not do a good enough job of distinguishing their products from...
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Here's The No.1 Thing Advertisers Get Wrong In Viral Videos Like Dove's 'Real...
Earlier this year, Dove's Real Beauty SketchesĀ became the most-watched online video advertisement of all time.If you don't remember, the ad elicited an intense emotional response from viewers by using...
View ArticleReal-Life Firefighter Saves Kitten From Certain Death In Latest GoPro Ad
GoPro has really revolutionized the way we see and experience life.Every point-of-view from combat in Afghanistan to soaring eagles is now available because of these tiny, durable cameras.Their latest...
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Here's The Best Advice From The Most Elite Facebook Marketing Specialists
Among Facebook marketing specialists there's a super-exclusive group chosen by Facebook. These companies are known as Strategic Preferred Marketing Developers (SPMDs), of which there are only 14 in...
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The World's Biggest Pasta Company Won't Include Gay Families In Its...
The chairman of the international pasta giant Barilla created controversy Wednesday by saying his company would never use a gay family in its advertising.Ā "I would never do (a commercial) with a...
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See Inside The Hammock-Filled Office Treehouse Of Braintree, The Startup eBay...
Braintree is an e-commerce startup that processes payments that was just bought by eBay for $800 million, bolstering its existing PayPal business.Braintree handles $5 billion in transactions annually...
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These Are The 5 'Least Respected' Brands In All Of Tech, As Ranked By Their...
The brand consulting firm CoreBrand has released a new report that reveals the most and "least respected" technology brands among 10,000 of the most powerful men and women in American...
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Martin Sorrell Said He Won't Leave Advertising Until Someone Murders Him
The monolithic Publicis Omnicom Group, a merger of advertising giant WPP's two rivals worth $23b together, is poised to exceed WPP in terms of revenue, but WPP CEO Martin Sorrell is not going anywhere....
View ArticleThe New AT&T Commercial Celebrates People Being Addicted To Their iPhones
At this point, it has become almost socially acceptable to stare at your phone, regardless of your location or any conversation you might be having. AT&T knows this, and they're not here to...
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Why Starbucks Is About To Pay Mondelez $2.7 Billion [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:StarbucksĀ has been ordered by an arbitrator to pay $2.7 billion to Mondelez International for improperly terminating a deal through which...
View ArticleWatch These Dogs Lay Down A Sweet Track To Fight Canine Cancer
In 1985, "We Are the World" became a sensation with its all-star cast of singers like Michael Jackson, Diana Ross, and Bruce Springsteen. The 10 million copies it sold helped raise money for starving...
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Why The 'Second Screen' Industry Is Now Ready For Prime-Time
We're in a multiscreen world. These days, TV shows and ad campaigns are planned with a smartphone or tablet-toting TV viewer in mind. A wide majority of U.S. audiences now use a second screen while...
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Adtech Execs Are Terrified That Google Will Create A New 'Monopoly' If It...
As we've written before, the much-discussed death of the cookie could very well create a scenario where a small group of internet behemoths control all of the consumer data marketers need to make sure...
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