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Advertising Group Pulls Out Of Internet Tracking Negotiations
Every time negotiations between the advertising industry, Internet browsers, and privacy advocates appear to have hit a nadir, new developments reveal that a "Do Not Track" standard is even further out...
View ArticleThe 'Take On Me' Music Video Makes A Comeback In The Latest Volkswagen Ad
In a fun piece of 80s nostalgia, advertising agency Deutsch LA made an highlighted Volkswagen's Carefree Maintenance program with a commercial to A-Ha's 1985 hit "Take on Me." What's more, the...
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CHART: Twitter Has A Huge Opportunity In TV-Linked Advertising
Twitter has positioned itself as a go-to TV companion app for millions. Audiences love to tweet on their tablets and smartphones while they watch reality TV shows, sports events, and sit-coms. Twitter...
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5 Fascinating Brain Tricks Publishers Use To Get You To See Their Ads
As we've told you in the past, one of the biggest challenges advertisers face on the web is making sure the ads they pay publishers to display are actually seen by the people who visit the site.Media...
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How To Switch Off Apple's iPhone Tracking System In iOS 7 (AAPL)
Apple introduced a couple of new things for advertisers in its upcoming iPhone operating system update, iOS 7.First, it forced more advertisers to use its iPhone tracking system, IDFA (sometimes called...
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According To Soccer Fans Manchester United Is Evil
A few years back, we wrote about a tool called Brand Tags, which asked people to fill in the first word that came to mind when they saw a given brand's logo. Then, Brand Tags presented the findings to...
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A Dating Site's Facebook Ad Used A Photo Of A 17-Year-Old Girl Who Hanged...
Facebook banned a dating website from advertising on its site after it posted an ad featuring a photo of Rehtaeh Parsons, a 17-year-old Canadian who hanged herself after photos of her alleged rape were...
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The Explosion In Mobile-Centric Audiences And What It Means For The Tech And...
By year-end 2013 there will be some 2 billion active smartphones and tablets in the world, and they will outnumber PCs by a significant margin. The proliferation of these gadgets is happening right...
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New Facebook Tool Pits Wireless Carriers Against Each Other In War For...
Mobile phone manufacturers and wireless service carriers had nine times as much success advertising on Facebook via mobile advertisements than they did via desktop ads.Facebook is hoping this fact —...
View ArticleCarnival Would Like You To Please Stop Thinking About 'The Poop Cruise'
Seven months after the notoriously hideous 'Poop Cruise' left more than 4,000 people stranded in the Gulf of Mexico, Carnival is rolling out a $25 million advertising campaign to highlight some of the...
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Americans Are Starting To Hate Beer
Millennials' changing tastes are loosening beer's stranglehold on the U.S. alcohol market.That's the story from Ad Age's E.J. Schultz, who reports that the growth in popularity of wine and spirits has...
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This One Map Shows How Apple Is Killing Android In Mobile Commerce
A new study from the device recognition technology company AdTruth shows that Apple is crushing its rivals when it comes to mobile commerce. Even though more Americans have phones running Google's...
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Mom Sells Daughter's 'One Direction' Tickets On eBay In The Nastiest Way...
An Australian mother has chosen to scar her daughter for life with what might be the nastiest eBay listing of all timeAfter her daughter lied to her about hanging out at an older boy's house, the eBay...
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P&G Brand Officer Says 'Digital Marketing Is Dead'
Procter & Gamble's global brand building officer Marc Pritchard has proclaimed digital marketing to be "dead."Speaking at Dmexco, the chief marketer from the world's largest advertiser, asked, "Try...
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It's Advertising Week! [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:It's Advertising Week, y'all! The industry's premier conference kicks off this morning in New York City, and yours truly will be liveblogging...
View ArticleThere's A Big Problem With Chipotle's Wildly Popular 'Scarecrow' Ad
Earlier this month, Chipotle released a haunting ad depicting the evils of factory farming. The ad, which featured a song by Fiona Apple, has 6.2 million YouTube views. But there's a big problem with...
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New York Attorney General Busts 19 Companies For Writing Fake Yelp Reviews
By 2014, one out of every ten online product reviews will be "fake," posted by people who have been secretly paid to write them, says market research firm Gartner.It's called "astroturfing" and New...
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Why Marketers Should Love The Numbers 10 And 12
In previous posts, I talked about the power of being first to a position as well as the importance of three, five and seven in marketing. In this one, I’d like to extend the number sequence to 10 and...
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Mobile Phones Are Staging A Revolution Against TV Remotes On The American Sofa
About 85% of Americans have a phone or tablet in their hands while watching TV, and 70% of all tweets on Twitter occur during programming rather than commercials.The import of these stats is dramatic,...
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The Second Screen Industry Will Be Big, But It Won't Be About Stand-Alone...
The use of smartphones and tablets while watching TV has become a firmly established habit for a majority of mobile consumers, and much of this usage is second screen activity related to what's on...
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