Any marketer will tell you: advertising is wasted if it isn't on-message, on-brand, all the time.
Yet if not for a tiny brand decal on the bottom right-hand corner of many ads, consumers would never be able to guess what they were for.
This Dadaist advertising tactic defies David Ogilvy's sage advice that, "If it doesn't sell, it isn't creative."
Surprisingly, there are some really huge companies that have nothing but random imagery in their ads.
In both the U.S and abroad, these major global brands have published ads that are almost completely bereft of reference to the brand they're supposed to support.
Can you guess what these ads are actually selling without the logo?
What's this ad trying to sell?
Not a doggy boot camp package, but Levi's jeans.
What's this ad trying to sell?
See the rest of the story at Business Insider
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