Many popular brands completely revamped their logos this year.
We went through graphic-design collective UnderConsiderations' Brand New blog to see which brands decided to reinvent themselves, and chose our favorite redesigns. All opinions are our own.
10. Pizza Hut
Pizza Hut decided to get hip this year, all the way down to making employee uniforms fitted T-shirts and flannels. Its new circular logo evokes a splash of tomato sauce in pizza dough and works well with the overall rebrand.
9. PayPal
The old PayPal logo was stale and outdated. The new one manages to be instantly recognizable but is brighter and looks especially good as a smartphone-app icon.
8. Reebok
If you grew up wearing Reebok Pumps, you may be furious to see the classic Reebok logo go — but don't worry, it lives on in the retro Reebok Classics brand. For its main brand, Reebok has stopped trying to play catchup to Nike in professional sports and is instead focusing on ordinary people who are dedicated to fitness, especially CrossFit fans. The new logo isn't the most original design, but it's clean and looks good on the new workout gear.
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