Every year, the top advertisers in the world gather in Cannes, France to vie for the most prestigious ad awards in the world.
Prizes are given in subjects ranging from mobile ads to outdoor ads that are more than your average billboard.
The best work receives a Grand Prix Cannes Lion.
We've collected the ads that won the top honors.
Apple won the Grand Prix in press for its various iPad campaigns found in magazines.
Ad Agency: TBWA/Media Arts Lab
IBM won the outdoor Grand Prix for giving billboards actual functions. They became ramps, benches, and shelter from the rain.
Ad Agency: Ogilvy & Mather, Paris
An inspiring ad for the Paralympics called "Meet the Superhumans" won a Grand Prix for film craft.
Ad Agency: 4Creative, London
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